Sonos scraps plans for a streaming device

Project "Pinewood" cancelled

Some time ago, we reported that Sonos was planning to launch its own streaming device that was to compete with Apple TV 4K and Google TV. Now, according to information provided by The Verge, the company has completely abandoned this project.

The device, developed under the codename "Pinewood," was already in beta testing and was scheduled to debut in 2025. As recently as December 2024, Sonos confirmed its collaboration on the Ventura OS system, which was set to power the new device.

Change of strategy under new CEO

The new CEO of the company, Tom Conrad, has decided to cancel the project. According to reports, Sonos had planned for the accessory to serve as an audio hub in the living room and to offer, among other things, an HDMI switch. However, the company ultimately opted out of entering the video device market, and employees have already been informed about the change in strategy.

On one hand, it's a pity because the idea could have worked well in the premium segment, where Sonos devices sync brilliantly using their app. Such a device could serve as a natural extension of the company's ecosystem. On the other hand, the anticipated rather high price could have effectively limited its popularity, and the market could have quickly assessed the viability of such a solution...