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Modern Smart TVs offer access to a huge number of applications and content, but they increasingly have their “hidden cost”. According to new reports, devices with systems like Google TV, webOS, or Tizen collect massive amounts of user data and primarily use it for advertising.
Your TV can see more than you think
One of the most controversial mechanisms is ACR, or Automatic Content Recognition technology. It allows the TV to analyse what you're watching even if the signal comes from HDMI, for example, from a console or decoder. In practice, this means that the TV can take "snapshots" of the content being viewed and use them to build a user profile. Based on this, ads are tailored not only on the TV itself, but also on other devices like your phone or computer.
Ads are everywhere and there will be more of them
Producers are increasingly investing in advertising systems. Ads are appearing not just in apps, but also in the TV interface on the home screen, in recommendations, or even in the screensaver mode. Companies like Amazon and Google are developing this model, combining data from various platforms. As a result, ads can "track" the user across devices and services.
Cheaper TV but at the cost of privacy
Manufacturers explain that thanks to advertisements, they can offer TVs at lower prices. And indeed, the equipment is relatively cheap today considering its capabilities. The problem is that users are often not fully aware of how much data they are giving away in return. In extreme cases, there are even business models where the TV is nearly free, but in return requires full consent for tracking and ads.
Smart TV is becoming more of an advertising platform than a neutral device, and users are increasingly paying for equipment… with their data.
source: flatpanelshd
