Katarzyna Petru
The television has long been the heart of the home – a place where family members gather to watch movies, news, or series. Now Samsung is giving it a completely new role. Vision AI Companion transforms the ordinary screen into an intelligent companion that you can chat with, plan dinner, check the weather, or find a movie for the evening – all by voice, without searching through menus or reaching for your phone.
Television that connects the household
Instead of a personal assistant on your smartphone, Samsung Vision AI Companion has been designed for a shared screen in the living room. This solution is for the whole family – for those who want to ask about an actor during the viewing, check trivia about the movie, or plan a family dinner. The assistant responds with voice and displays suggestions on the screen – with graphics, videos, or recipes.
Example? You ask:
– “What’s the best way to grill pork belly?” – and a Vision AI Companion will show a series of step-by-step videos.
– “Can you recommend a movie for Christmas?” – the television will display Christmas classics and new releases.
– “What’s the weather like in December?” – you will get the current forecast.
Everything happens in the background – without stopping the movie, without apps, without clicking.
Conversational and Visual Intelligence
At the heart of the Vision AI Companion is the enhanced Bixby and generative artificial intelligence that understands the context of the conversation and follow-up questions. These are no longer commands, but natural conversation – you can speak just like you would to another person. On the screen, you’ll see not only answers but also visualisations and contextual materials – images, videos, reviews, or recommendations.
And all of this is available at the press of the AI button on the remote.
First in the world Multi-AI Agent platform for televisions
Samsung has opened up to many language models. Vision AI Companion can utilise various AI systems – including Microsoft Copilot and Perplexity – to provide the best and most accurate responses possible.
This means that in one place you can:
plan a trip,
check product reviews,
prepare a company report,
or simply find a new series to watch.
Works with every source – live TV, Samsung TV Plus, and streaming services.
Features That Make a Difference
Live Translate – real-time dialogue translation, perfect for international families.
AI Gaming Mode – automatic optimisation of picture and sound in games.
Generative Wallpaper – wallpaper that responds to the user's mood and preferences.
AI Picture, AVA Pro, AI Upscaling Pro – technology that ensures the quality of picture and sound in every scene.
Global Reach and Longevity
Vision AI Companion speaks in 10 languages, including English, German, French, Spanish, Italian, Portuguese, and Korean. The platform will be available across the entire Samsung TV line in 2025 – from Neo QLED, Micro RGB, OLED, and QLED to Smart Monitors and the designer series The Movingstyle.
It all runs on the One UI Tizen system and will receive 7 years of software updates, ensuring security and a constant influx of new features.
TV that really listens
Samsung does not treat Vision AI Companion as a gadget, but as a next step towards a smart home. The TV is becoming the centre of communication, planning and entertainment – always ready to help, suggest and adapt to the user.
