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Samsung is using its collaboration with Activision on Call of Duty: Modern Warfare 4 to promote this year’s OLED televisions. The company is highlighting its Glare Free technology, which reduces reflections on the screen. The solution appears in three of Samsung’s 2026 OLED models.
Samsung became an official partner of Call of Duty: Modern Warfare 4 on 17 August 2026. The partnership covers TVs, monitors, soundbars and Wi‑Fi speakers. As part of the partnership, Samsung promoted, among other things, HDR10+ GAMING, the streaming of the Call of Duty: NEXT event on the Gaming Hub, and pre-release demos of the game on Odyssey monitors at Gamescom.
These Samsung OLEDs have a matte coating
Technology Glare Free is designed to reduce light reflections on the screen. This can be particularly important when gaming in a bright room, where light from windows or lamps can make it harder to see details in dark scenes. In 2026 the solution was introduced on three Samsung OLED TVs: S90H, S95H and S99H. Samsung says the technology has been verified by UL against standards for reflections.
Advantages | Disadvantages |
|---|---|
Perfect blacks and infinite contrast, OLED | In bright light, colours lose their 'vibrancy', a trait of matte coatings |
Very high HDR brightness, reaching 1400 nits | No TV features, e.g. recording to USB or PIP |
Effective matte anti-reflective Glare Free coating | No support for DTS:X |
Reference colour reproduction after calibration | |
Excellent motion handling, no smearing | |
Great for gamers, 4 × HDMI 2.1, VRR, ALLM and low input lag | |
Game Motion Plus feature | |
Refresh rate up to 165 Hz | |
Wide viewing angles | |
Fast and full-featured Tizen system | |
Good audio |
Samsung S95H
Not yet tested by us.
Pros | Cons |
|---|---|
Perfect blacks, OLED | No wall mount or One Connect included |
Reference-quality HDR image after calibration | Black shifts to a cherry tint in strong light, a characteristic of QD-OLED panels |
Very high brightness, over 2800 nits in HDR | No DTS:X support |
Vivid colours, QD-OLED | Unusual design 😉 |
Excellent anti-reflective performance, matte finish | |
Very good motion handling, no smearing, refresh rate up to 165 Hz | |
Great for gamers, 4 × HDMI 2.1, low input lag, Game Motion Plus | |
Fast Tizen system with 7-year support | |
Excellent viewing angles |
Source: Samsung
