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It’s official: there is only one king of the television market, although the crown gets heavier every year. According to the latest data from the renowned research firm Omdia, Samsung has once again retained its title as the global leader in television sales. This is a historic moment – the Koreans have ruled the global market continuously for 20 years.
In 2025, Samsung accounted for as much as 29.1% of the total global television sales value. This means that nearly every third zloty (or dollar) spent worldwide on a new receiver went straight to the coffers of the Korean giant. This result is impressive, especially considering how much the television world has changed since 2005. Because it was at that time that Samsung first ascended to the throne.
Twenty Years on Top
Maintaining a leadership position for two decades is an almost unprecedented feat. Samsung has proven it can adapt to changes – from the era of thick LCD televisions, through the LED revolution, to today's mini-LEDs and QD-OLED. A market share of nearly 30% by 2025 shows that customers still prefer premium products with the logo of the Korean manufacturer.
Sour-sweet anniversary
Despite celebrating its 20th anniversary, Samsung cannot rest on its laurels. While a result of 29.1% is impressive, the victory has a sour-sweet taste. Behind the giant, competition from China is growing with tremendous strength. It is their aggressive expansion that forces Samsung into tough decisions, such as the recently announced closure of the esteemed factory in Slovakian Galanta after 24 years of operation.
Everyone is eagerly awaiting the official presentation of the new range of Samsung TVs for 2026. Will it be a moment of truth where the giant, celebrating 20 years at the top, will showcase solutions that will put the competition on the back foot for another decade?
