Katarzyna Petru
Streaming has stopped being a cheap alternative to television in recent years. Subscription prices are rising, and the number of platforms is increasing. In 2026, many viewers are asking themselves a simple question: does Netflix still offer value for money? On one hand, the service regularly provides high-profile premieres and original productions. On the other hand, more and more people are rotating their subscriptions, activating them only for the duration of a specific premiere. Profitability is beginning to depend not on the price itself, but on how one uses it.
How much does convenience cost?
In 2026, the monthly cost of the highest packages is no longer symbolic. If someone maintains several platforms at the same time, the total can come close to the price of a traditional television subscription. Netflix still offers 4K, Dolby Atmos, and a wide library, but not everyone realistically takes advantage of it.
Viewers are increasingly analysing how many hours per month they actually spend watching. If the platform is used sporadically, the annual cost starts to look less attractive.
Library vs Competition
Netflix still has one of the largest libraries of original productions. The problem is that the competition isn't resting. Platforms like Disney+ and Amazon Prime Video are increasingly acquiring well-known brands and offering major releases at shorter intervals.
The result? Users are no longer sticking with one platform for the entire year. The model of “turn on – watch – turn off” is becoming the norm. In such a scenario, Netflix is still worthwhile, but as a seasonal service, rather than a constant expense.
Is it worth staying long-term?
If you regularly follow series, watch documentaries, and take advantage of premieres right after they debut, Netflix might still be worth it. However, if the platform is mainly used for occasional binge-watching of one production, a more financially sensible option might be to activate the subscription on a short-term basis.
In 2026, the key question isn't "Is Netflix expensive?" but "Do you use it often enough?".
Netflix subscription in 2026 may still make sense, but not for everyone. The biggest gains are for viewers who regularly use the service and keep track of new releases. For others, rotating platforms and activating a subscription only when there's actually something to watch is becoming an increasingly popular solution.
