A new era of RGB LED televisions is hitting the premium market.

Calendar 4/28/2026

The television market is entering a new phase. Major manufacturers such as Samsung, LG, TCL, and Hisense are starting to heavily promote a new type of RGB LED screens. This technology aims to challenge OLEDs while also enhancing the capabilities of traditional LCDs.

How much do the new models cost

The prices are not low, but they are finally starting to settle at a more "consumer" level. The cheapest models start at around $1600 for 55 inches, while the largest and most advanced constructions can cost as much as $30,000 for 115 inches. This means that RGB LED is no longer just a showcase of technology, but is starting to hit the real market, especially in larger sizes where this technology makes the most sense.

The biggest advantage is the wider colour palette and higher brightness. Manufacturers boast coverage of even 100% of the BT.2020 colour space, which theoretically provides a more realistic and vivid image. In practice, RGB LED works differently than classic backlighting, using separate red, green, and blue light sources instead of white LEDs, which allows for better control over colours and contrast.

Photo: FlatpanelsHD

Not all models are created equal

However, it's important to be wary of marketing. The differences between models can be significant, particularly in the number of dimming zones, which have a crucial impact on picture quality. Some manufacturers inflate these numbers by counting RGB subpixels separately, which can be misleading. Therefore, the actual picture quality will depend on the specific model, not just the technology itself.

RGB LED is the next step in the evolution of televisions and a serious competitor to OLED. For now, it’s a premium segment, but everything suggests that over time, prices will drop and the technology will become more accessible.

source: FlatpanelsHD

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