- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- TV efficiency during daytime
- TV features
- Apps
- Playing files from USB
- Sound
- Details about the matrix
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Panel type: LCD VA Odświeżanie: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense has decided to release two versions of the U7 series TV this year – U7Q and U7Q PRO. In this test, we take a look at the U7Q model, which is the natural successor to last year's U7NQ. How does its picture quality compare to the competition and last year's model? Can it still be a good choice for gaming and movies? You will find out in our test.
HISENSE U7Q - Our verdict
7.2
Overall rating
The Hisense U7Q is one of the most interesting Mini-LED televisions in its price segment, clearly showing that Hisense is really starting to matter in the market not only because of the price-to-capabilities ratio but also due to its increasingly refined picture quality. Let’s start with what truly impresses: the contrast and black levels are at a level that was recently unattainable in this price range. Combined with smooth tonal transitions, solid brightness, and a fast 144 Hz panel, the U7Q becomes a television that excels in both movies and gaming. Gamers will find nearly everything they could expect here – variable refresh rate (VRR) support, auto low latency mode (ALLM), very low input lag, and even 240 Hz in Full HD. All of this means that the U7Q will perform well with both next-generation consoles and PCs. However, it is not without its weaknesses. With HDR content, one might want to say: "untapped potential" – you may ask why? The television’s algorithms dim small bright elements or overly boost them, which can spoil the viewing experience. There is also a lack of support for HGiG, which is a feature that would better synchronize the console with the television for HDR. In summary, briefly – the Hisense U7Q is a very versatile and complete television that has its imperfections but makes up for them in many key aspects. For gamers, for occasional movie watchers, for someone looking for good equipment for everyday use – it is one of the most cost-effective propositions in 2025. One just needs to know what compromises they are signing up for – and then it will be hard to be disappointed.
Advantages
Great contrast and deep black
Very good smoothness of tonal transitions (close to reference level)
High brightness
Supports 4K 144 Hz and even 240 Hz in Full HD
VRR, ALLM, G-SYNC – a full package for gamers
Low input lag
Pleasant sound with a light bass
Many classic TV functions built into the VIDAA system
Disadvantages
Lack of support for HGiG (hinders HDR setup on consoles)
Brightness management issues
Poor viewing angles – typical for VA panels
Closed VIDAA system – missing some applications
Movies and series in UHD quality6.6
Classic TV, YouTube6.8
Sports broadcasts (TV and apps)6.5
Gaming on console8.0
TV as a computer monitor8.8
Watching in bright light6.2
Utility functions9.0
Apps7.7
Sound quality7.8
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HISENSE U7Q - Competing TVs in this price range
HISENSE U7Q - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Kolor ramki: Graphite
- Regulacja podstawy: stand-Fixed
- Montaż na płasko: Nie
- Akcesoria: accessories-Stand
The Hisense U7Q, although it is the "regular" version without the PRO suffix, visually resembles its more advanced variant very closely. The constructions are almost identical – the differences mainly come down to the base. The U7Q model is also equipped with a central stand; however, in this case, it has a slightly larger clearance, which could be a deliberate move by the manufacturer to make it easier to differentiate between the two models – because they really do look very similar! The television gives a solid impression. During testing, we did not notice any flexing or cracking typical of cheap plastic – the whole thing looks neat and stable. One minor note could be made about the rather "chubby" construction – the back of the casing is noticeably thickened, which means you can't hang the television very close to the wall. Aside from this aspect, we evaluate the build quality positively.
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HISENSE U7Q - Contrast and black detail
7.5/10
Local dimming function: Yes, number of zones: 220 (10 x 22)
Result
278,000:1
Result
28,800:1
Result
11,100:1
Result
10,800:1
Result
6,250:1
Visibility of details in the lights:
The U7Q is a television with Mini-LED backlighting – just like the PRO version. The difference? The version without the suffix simply has fewer dimming zones. In our 65-inch model with a VA panel, we counted 220 of them. And although this doesn't make as much of an impression as in the U7Q PRO, it still looks very good on paper for this price range. Alright, but how does it perform in practice? Surprisingly well. The contrast in the U7Q can reach up to 300,000:1, which provides a really solid black effect. In many scenes, it's hard to find fault – the image has depth, and the highlights are well separated. Of course, Mini-LED is not OLED – so there are certain limitations. In very challenging scenes with a lot of dark details, the television sometimes either "eats" them, leaving a nice black, or slightly brightens the background, which can cause a halo effect. This is normal in this technology and must be taken into account. Despite these minor drawbacks – the contrast in the U7Q performs really well.
HISENSE U7Q - HDR effect quality
4.4/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.5%, Bt.2020: 70.5%
Luminance measurements in HDR:
Result
521 nit
Result
160 nit
Result
351 nit
Result
98 nit
Result
674 nit
Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.
The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.
As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Despite quite mediocre results in terms of standard HDR content, we did not expect miracles in the most challenging conditions, namely scenes prepared with the highest image quality. And here... a pleasant surprise. The U7Q was able to pull out quite a lot of details – even if the image sometimes appeared overly bright, which caused the colors to lose some saturation and the overall result deviated from the original directorial vision. Nevertheless, the final effect was quite correct, and the television did not lose the most important information in challenging shots. It might have been even better if the HDR dynamic tone mapping feature had been properly implemented. Unfortunately, turning it on only worsens the situation. Instead of helping, it raises the brightness even more, which ultimately spoils the image balance. For this reason, it is definitely not worth using.
HDR luminance chart:
Luminancja HDR
Luminance of RGB colors
U7Q, like most Hisense TVs, supports all popular HDR formats – we have the standard HDR10, but also HDR10+ and Dolby Vision, which are formats with dynamic metadata. And really – the difference is significant between these formats in the case of U7Q. Displaying the same scene in two versions – once in HDR10, and once in Dolby Vision – the perception can change drastically. Our favorite test with horses looked much better in Dolby Vision – more details, better depth, and this is not only in the foreground, but also in the background. Of course, there is still a long way to go to perfection, but dynamic metadata really saves this TV. If you have a choice – it's definitely worth watching in Dolby Vision, and this shouldn't be a problem, because most content on streaming platforms (like Netflix, Disney+ or Apple TV) is indeed in this format.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
6.3/10
We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.
In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.
Color reproduction after calibration
7.4/10
Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."
HISENSE U7Q - Smoothness of tonal transitions
9.9/10
The U7Q performs exceptionally well when it comes to tonal transitions – we can confidently say that it reaches almost reference level, which is why in this category, the TV receives one of the highest possible ratings from us. The color blends are smooth, clean, and without visible bands. In most scenes, everything looks simply perfect, and any potential minor imperfections may only appear in very specific shots – although we hardly noticed them during testing.
Image scaling and smoothness of tonal transitions
6/10
Smooth transition function
Image without overscan on the SD signal
There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.
Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.
HISENSE U7Q - Blur and motion smoothness
7.5/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 77%
U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Smużenie (1080p 240Hz):
Motion blur on the U7Q is slightly noticeable, especially in darker scenes, where a subtle "smearing" effect of objects may occur. In our test with UFO (that is, the classic "fuoldik") at 120 Hz and 240 Hz content, we did not notice any significant problems – everything looked smooth and without major distortions.
If anyone is interested, they can try to further reduce the motion blur using the BFI (Black Frame Insertion) feature. Unfortunately, as is often the case, the side effect is a massive drop in panel brightness and the appearance of double contours. In practice, this means that we consider BFI on the U7Q more of a curiosity than a real functional feature.
HISENSE U7Q - Console compatibility and gaming features
8.5/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 240Hz
- Dolby Vision Game Mode:
Yes
Correct implementation of HGIG:
No - 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.
HISENSE U7Q - Input lag
9.7/10
Input lag on the U7Q is really impressive. With 120 Hz content, we recorded around 9 ms, and with 60 Hz – around 17 ms. These are outstanding results that make the TV perform excellently even in dynamic games that require quick reactions. There is hardly anything to criticize here. Of course, as is often the case, the Dolby Vision mode in games seems a bit slower compared to classic SDR or HDR. This will mainly be noticeable for Xbox Series X/S console users, which are the only ones that support Dolby Vision Gaming. Fortunately, input lag still remains below 30 ms, so in practice, this is still an acceptable level even for more demanding gamers.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 17 ms | 2160p60: 17 ms | 2160p60 DV: 28 ms |
| 1080p120: 9 ms | 2160p120: 9 ms | 2160p120 DV: 19 ms |
| 2160p60: 17 ms | ||
| 2160p120: 9 ms |
HISENSE U7Q - Compatibility with PC
8.8/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, maximum refresh rate): 9ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
The U7Q communicates excellently with the computer. For gamers, this is great news – we have high refresh rates, low input lag, and G-SYNC support, so gaming from the PC is pure pleasure. But the U7Q also performs well in everyday tasks. If someone uses a computer for text, browsing the internet, or office work – there’s nothing to complain about. The television correctly handles chroma 4:4:4, so fonts look sharp and clear, without blurriness or strange contours. Both lowercase and uppercase letters are simply readable – just as they should be.
HISENSE U7Q - Viewing angles
3/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the U7Q are rather weak – this is simply a typical characteristic of VA panels. Straight on, everything looks very good: blacks are deep, colors are saturated, and the contrast is high. But just shifting slightly to the side causes the image to start losing quality – colors become washed out, and blacks begin to resemble dark gray. Compared to TVs with IPS panels, the U7Q performs worse, although on the other hand, it makes up for it with better contrast and deeper blacks.
HISENSE U7Q - TV efficiency during daytime
6.2/10
Matrix coating: Satin
Reflection suppression: Good
Black levels during daytime: Good
The U7Q performs quite well in a sunlit room. The brightness in SDR mode averages around 520 nits, which in practice means that even on sunny days, it's comfortable to watch television—without the feeling that everything is drowning in our reflections. Additionally, thanks to the satin coating on the panel, the television does a good job of reducing reflections.
Matrix brightness
Average luminance SDR
Hisense U7Q: 519 cd/m2
HISENSE U7Q - TV features
9/10
System: VIDAA
System performance: Good
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: RCA (Chinch)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2
Classic features:
- Recording to USB (terrestrial TV): Yes
- Recording programming: Yes
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): RF
- Backlit remote control: No
- Teletext: Yes
- Audio only mode: Yes
- Possibility to connect Bluetooth headphones to the TV: Yes
- Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Wyszukiwanie głosowe: No
- Voice search in native language: Yes
- Ability to connect a keyboard and mouse: Yes
Classic Features of U7Q
Hisense U7Q has a lot to offer when it comes to classic TV features. You can record programs to USB, easily connect external devices via Bluetooth, and the interface – such as EPG – is clear and readable. It may sound like something mainly appreciated by seniors, but the truth is that the U7Q has practically everything needed for watching traditional television. The only thing missing here is the PiP (picture-in-picture) feature.
Smart TV U7Q: Vidaa
When it comes to Smart features, the U7Q runs on the proprietary VIDAA system. And I must admit – it works really smoothly. Voice search in Polish? No issues. AirPlay and screen mirroring? They work without any problems as well. Of course, one must be aware that VIDAA is a closed system, so – as is often the case – some popular apps, especially those related to music, are missing. Therefore, before purchasing, it’s worth checking if all the apps you use daily are available.
HISENSE U7Q - Apps
7.7/10
HISENSE U7Q - Playing files from USB
8.2/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The built-in player in the U7Q fully meets the needs of most future users. The television seamlessly supports Polish characters and most popular video, audio, and photo formats. If we had to nitpick, it would be only about the limited support for certain photo resolutions – there are occasions when files from the camera are not displayed correctly. It's worth keeping this in mind if you plan to present photos directly from a DSLR or phone.
HISENSE U7Q - Sound
7.8/10
7.8/10
Subjective sound quality
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Supported codecs
(external HDMI eARC audio)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Sound is one of the major advantages of the U7Q. The TV sounds really pleasant – there is a slightly noticeable bass, good tone balance, and it is definitely something more than just for "everyday news watching." You can easily play music on it and just enjoy the sound – of course in an entertaining way, not an audiophile one 😉. It also deserves high praise for full support for the most important audio codecs, which worked flawlessly. A small exception is Dolby Atmos in TrueHD version, which did not fully play when connected to a home theater, so if someone uses this format – it's worth keeping in mind – it may be a software bug.
HISENSE U7Q - Details about the matrix
Software version during testing: V0000.09.01T.P0523
Panel uniformity:
Backlight Type: Mini-LED PFS LED
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Journalist, reviewer, and columnist for the "ChooseTV" portal
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