PHILIPS PUS9010 (IPS) vs TCL P7L / P79L

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have a large luminance headroom, so strong highlights, sunlight, or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and in terms of dynamic range is closer to good SDR than to what brighter models show. That doesn't mean the P7L can't handle HDR at all — the issue is mainly a lack of sufficient backlight power.

Looking at color, the situation is a bit better. The TV covers about 91% of the DCI-P3 gamut and about 68% of the wider BT.2020 color space, so for its price class the color range is quite decent. TCL markets this model as QLED, though the nature of the solution used is closer to a PFS phosphor-based backlight than a classic quantum-dot layer. What matters most to viewers, however, is the result: more saturated colors are available.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

In Film mode the TCL P7L performs fairly well without major adjustments, especially with typical SDR material. The white balance is relatively even, although as brightness increases there is a slight rise in red and blue and a bit of a shortage of green. This does not produce a strongly noticeable tint and most colors remain close to their reference points. The ColorChecker confirms this, with a large portion of errors falling below a level that would notably bother viewers during normal watching. We have more concerns about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference, so some shadow detail can be a little too dimmed. The curve then settles and for much of the range it is close to the intended target. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety. In HDR the factory setting is less precise. As brightness increases an excess of blue becomes more pronounced, making the image look cooler than it should. The number of larger color deviations also grows, particularly in brighter hues. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over a large portion of the range. For a budget model, however, the factory Film mode settings are not bad.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

After calibration, the TCL P7L can deliver a really pleasant picture, especially with classic SDR material. We managed to very effectively even out the white balance, and the gamma curve now tracks close to the target value of 2.4. You can also see this in the color measurements, as most errors dropped noticeably, and in everyday viewing it's hard to find any strongly visible inaccuracies. Movies, series, YouTube, or regular TV therefore look more natural, without unnecessary warming or a cool cast. For a model in this price range, the result in SDR is really very good.

With HDR the situation gets more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and can't maintain appropriate luminance for more saturated colors, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but they can't overcome its physical capabilities. That's why calibration makes the most sense for this model primarily with SDR.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

In this regard the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The tonal transition smoothing feature, which in many budget models does little or almost nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterization and make trickier gradients look more natural. At this price point that's a genuinely pleasant surprise.

Upscaling itself also performs well. Lower-resolution material is scaled correctly, without excessive sharpening or adding artificial outlines around objects. Of course the P7L won't turn a very poor source into 4K-quality footage, but for regular TV the result is simply solid. For a model in this class there is little to criticize.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce the typical judder, but it does not deliver the smoothness of true 120 Hz panels.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL adds its Game Bar, which lets you quickly view key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting thing starts when you give up on 4K. At that resolution the TV runs at a maximum of 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate you can really notice the difference in smoothness, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course that doesn't make the P7L a true 120 Hz TV. Even so, it's precisely those extra modes that make the P7L perform really well for gaming.