PHILIPS PUS9010 (IPS) vs Samsung R95H Micro RGB

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

In terms of brightness the Samsung R95H shows that we’re still dealing with a top-tier TV, although the results aren’t always as spectacular as you might expect from a flagship Micro RGB model. In synthetic tests the TV can exceed 2,400 nits, so it definitely has plenty of headroom. Importantly, it can sustain high brightness even when bright elements occupy a larger portion of the screen. In real movie scenes the situation is a bit more complex. The R95H most often reaches around 1,000 to 1,400 nits, which still delivers a very good, strong HDR effect. Bright sunlight, reflections, or lights can look truly impressive, and the TV has enough power for HDR to be clearly distinguishable from regular SDR.

The problem appears mainly in very dark scenes with single, small light sources. Here the local dimming algorithm favors deep blacks and reducing the halo over maximizing the brightness of such elements. As a result, small lights can be noticeably dimmed. Overall HDR performs well, but not without limitations. The R95H has huge brightness headroom, especially in larger and brighter parts of the image, but in difficult, dark scenes its capabilities are mainly limited by how the local dimming operates.

Colors

Colors were meant to be the biggest revolution enabled by the RGB backlight, and the R95H does show considerable potential here. The assessment is not, however, as simple as synthetic measurements might suggest. On test charts the TV performs superbly. BT.2020 coverage reaches almost 94%, and DCI-P3 98%, so especially strongly saturated reds and greens can look really impressive. The picture changes a bit when, instead of test charts, we start measuring real movie scenes. Then BT.2020 coverage drops to about 87% and DCI-P3 to 93%. It seems that with more complex imagery the RGB zones are not always able to maintain the same high color saturation as on simple charts. They are still saturated, but the advantage of the new backlight is no longer as large as the manufacturer's numbers might suggest.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

To assess factory color reproduction, we of course chose Filmmaker mode, the setting that's supposed to be closest to how the creators intended the image to look. Unfortunately, the R95H does not fully exploit the potential of its panel. The biggest issue in SDR is the gamma. The image is noticeably brightened across almost the entire range, which robs it of some depth and makes it look flatter than it should. The white balance isn't ideal either, as increasing brightness brings a red bias and a lack of blue, making the image too warm. This is especially visible in bright elements and skin tones, which can appear redder than they should.

It's similar in HDR. The EOTF curve sits above the reference value for much of the range, so the R95H again brightens the image compared with how it should look. Combined with the inaccurate white balance, this means colors here are not as precise as we'd expect from a TV of this class. The factory Filmmaker setup is therefore not one of the R95H's strengths. At first glance the picture may look impressive because it's bright and highly saturated, but in terms of fidelity to the source material there is still plenty of room for improvement.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

R95H responds very well to calibration. In SDR we were able to set the white balance and gamma almost perfectly, and color errors dropped to very low levels. The difference compared with the factory settings is therefore considerable, and after calibration the picture looks much more natural. In HDR we can also improve a lot, especially regarding white balance and overall color accuracy. The issue of managing brightness and color saturation looks a bit different. Here, at some point we run into limitations resulting from the way RGB backlighting and local dimming work. Individual zones have to control both brightness and the color of the light at the same time, so in more demanding scenes it is not always possible to achieve exactly the same saturation and brightness that the TV shows on simple test patterns. Calibration simply can't completely overcome that. Despite this, after calibration the R95H delivers accurate image reproduction, and most of the errors we saw in the factory settings can be effectively eliminated.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

Samsung R95H uses the new Micro RGB AI Processor, but in practice we didn't notice a big leap compared to the NQ4 AI Gen2 or Gen3 chips found in the manufacturer's other TVs. The upscaling itself still performs very well. The image is appropriately smoothed, yet retains plenty of sharpness and doesn't look overly soft. That's definitely one of Samsung's strengths. It's just a shame that with very low-resolution content you still can't completely turn off overscan.

The processor also handles gradients well and can effectively smooth unwanted posterization. The noise reduction feature works very effectively, but you need to use it judiciously. At higher settings it can noticeably interfere with the image and even remove natural film grain. So it's best to use it only when the source material is actually heavily compressed.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

The Samsung R95H has a 165 Hz panel, so its motion handling is excellent. At 120 Hz, like when gaming on a console or watching sports, motion blur is minimal, and when connected to a PC you can use the full 165 Hz to further improve motion clarity. However, keep in mind that it’s still a VA panel, so it doesn’t respond as instantly as OLED. You may sometimes notice a faint trail behind moving objects, but from a normal viewing distance this shouldn’t be distracting. For movies and series you can also use the adjustable motion smoothing. You can keep the more cinematic 24 fps look or gradually smooth the motion if you prefer a smoother image. Samsung gives you plenty of freedom here, and it’s easy to choose a setting that matches your preferences.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

When it comes to gaming the Samsung R95H is almost a complete TV. When you connect a PS5 or Xbox Series X you can use 4K at 120 Hz, VRR and ALLM, and the TV also works properly with HGiG. The only major omission is Dolby Vision Gaming, which Samsung, like with its other TVs, simply does not support. There's also the Game Bar, familiar from other Samsung models, which lets you quickly check frame rate, VRR status or the HDR format and change the most important settings without leaving the game. You can also brighten darker parts of the image or change the screen aspect ratio.

Samsung also offers Game Motion Plus, a motion smoothing feature designed specifically for games. It makes the most sense for games running at 30 fps, where it can noticeably improve smoothness and make camera movement look much nicer. Just remember this comes at the cost of higher input lag (about 60 ms), so it's not the best choice for online or faster paced games. It's also worth noting Gaming Hub, which lets you run some games directly from the cloud without connecting a console. In terms of features for gamers, it's hard to find any major omissions in the R95H.