PHILIPS PUS9010 (IPS) vs LG OLED B6

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

The LG B6 is a moderately bright OLED. After calibration it reaches about 800 nits, roughly 200 nits more than last year’s B5. That’s thanks to the new budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR in many scenes look fuller than on last year’s lower-tier OLEDs. That doesn’t mean the B6 has no limits. In very bright shots, when a large part of the screen is strongly lit, brightness can drop below 400 nits. This behavior is typical for OLED TVs (especially those from this segment) and that’s when you see the biggest difference versus more expensive models. All things considered, we rate the B6’s results as really solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that you can really feel the step up from ordinary SDR in films.

Color gamut

Using the OLED SE panel has slightly affected wide color gamut coverage. Compared with last year’s model, results fell by a few percentage points. DCI-P3 reaches about 96%, and BT.2020 around 71%. That doesn’t mean the colors on the LG B6 are weak. In most movies and series they look lively, well saturated and simply pleasing to the eye. You only notice a difference in very bright, highly colorful scenes. Then colors lose some intensity compared with QD-OLED panels. This comes from the WOLED panel construction. Besides red, green and blue subpixels it also uses a white subpixel that helps boost brightness. It comes at a cost: at very high luminance some color is effectively “diluted” by the white light, so saturation of some colors can be slightly lower. In everyday use this isn’t a big issue, but you can notice it in the most demanding scenes.

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

We tested the LG B6 in Filmmaker Mode, which is the best picture setting available right out of the box. ISF modes deliver very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of those modes is, after all, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. With SDR content, the factory settings perform really well. Color errors are small, gamma behaves properly, and the image looks natural during ordinary viewing and does not seem overly "pumped up." It's a bit worse with HDR. When you play that kind of content you can quickly see that the white balance hasn't been set perfectly. Too much blue and red causes the image to shift toward a slightly pink tint. This is also confirmed by measurements of the color gamut and the ColorChecker, where samples clearly drift in that direction. It's not a flaw that completely ruins the picture, but you can notice it in HDR films. So people who care about the most faithful image should consider the calibration we describe later in the review.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

During calibration we focused primarily on HDR content, because that's where the factory settings required the biggest corrections. We didn't neglect SDR mode, though, which after adjustment was brought almost to perfection. Colors are very accurate and brightness is handled as it should be. The biggest improvement in HDR came from correcting the white balance. After removing the excess red and blue, the pinkish tint disappeared and the image became much more natural. Skin tones, whites and all colors that had been shifting toward magenta improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. The LG B6 can therefore deliver a very accurate image, especially for the manufacturer's entry-level OLED model.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

The LG B6 handles lower-quality sources very well. Much of the credit goes to effective digital image processing, which can mask some source imperfections without overly smoothing the whole scene. The feature "Smooth Gradation" proves particularly useful. It can significantly reduce posterization, which we mentioned earlier, especially in darker areas of the image. The safest choice remains Low or Medium. The function still effectively smooths harsh tonal transitions, but does not yet interfere too much with fine details. The most dedicated purists can, of course, leave it off. Upscaling to 4K also performs very well. Full HD and 720p content retain a good amount of detail, and the image is neither overly sharpened nor excessively blurred. Some limitations become noticeable only with very poor sources below 720p, where the smallest subtitles and fine elements are not always perfectly sharp, but this is true for almost every other TV on the market.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

One of the biggest advantages of OLED panels is their very fast pixel response time. This keeps the image sharp and prevents the visible smearing that often appears on LCD TVs. However, there is a downside. During slow camera pans, motion can look more choppy than on LCD screens, where the slower panel naturally masks some of that effect. Fortunately, on the LG B6 you can easily soften this with TruMotion. With the motion smoothing properly adjusted, you can achieve smoother motion without giving the picture an excessive soap-opera effect.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.

LG OLED B6 offers a powerful set of advantages for gamers; it's simply a complete platform for PS5, Xbox Series X/S, or a solid PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can skip the annoying cable swapping when you want to connect several newer devices at once. We get the full suite of sync technologies – from classic VRR to G-Sync and FreeSync. The screen seamlessly matches the refresh rate to the frame output produced by the console or graphics card. Of course ALLM is included: the B6 automatically detects a running game and immediately cuts input lag to a minimum. HDR handling is also excellent. The TV supports Dolby Vision, and a properly implemented HGiG standard means that after an initial calibration in the console settings the picture won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on top is the Game Bar. Instead of digging through the full menu during gameplay, one click lets you adjust shadow visibility, tweak selected settings, or simply check the display’s current operating mode. All of this makes the LG B6 a great choice for gamers.