Philips PUS8359 (VA) vs Hisense E7Q PRO / E79Q PRO

The Philips PUS8359 has low brightness levels; however, dynamic tone mapping works surprisingly well, making it worth praising!

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The best factory mode for fidelity to the source material was the "Film" mode, which we used during our tests. As with all factory modes in televisions, it has flaws, and we’ll now examine what went wrong in both SDR and HDR materials. In both cases, the white balance showed an excessive dominance of green and red, resulting in a yellowish tint across the entire image. This caused issues such as yellowed whites and problems with skin tones. This was clearly illustrated on the "ColourChecker" palette, where each tested sample shifted towards warmer equivalents. The foundation of the image lies in contrast and black levels, represented by gamma charts and the EOTF curve. Looking at the gamma chart, we saw a real rollercoaster, with both elevated and lowered gamma. The elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, as it only mildly brightened the image.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips offers a wide range of image calibration tools in its higher-end and more affordable models. We used these tools, but the process was not as straightforward as many might expect. While we adjusted the white balance, significantly improved the gamma, and refined the EOTF curve in both SDR and HDR content, the deltaE errors remained extremely high. Several factors contribute to this situation, including the limited coverage of the DCI-P3 colour gamut and the unit's maximum brightness in HDR materials.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In this paragraph, we will take a look at two functionalities. We will once again look at the function responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction." As we have established, it quite effectively smooths out imperfections. However, we need to point out two things: we cannot enable it for HDR material and it blurs details in films.

The tested television cannot boast the best image scaling. There is a noticeable overall blurriness of the image, but what is worse, it blurs details. This is particularly visible on the branches and the model's hair. Additionally, a characteristic white halo can often be seen surrounding characters.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The Philips PUS8359 is not the best choice for watching sports. This is primarily due to the absence of even a basic motion smoothing feature, which given the price point, is not entirely surprising. Additionally, the television uses a VA panel, which, while offering high contrast, is not known for its sharpness or fast response times. As demonstrated in our analysis, fast-moving scenes often result in noticeable blurring, a common issue with this type of panel.

Although it is not an ideal option, the TV can be used for sports viewing with some compromises, particularly regarding motion sharpness. It's also worth noting that films are prone to stuttering since the TV lacks any form of motion smoothing, even the most basic functionality.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Unsurprisingly the Philips PUS8359/12 offers only the most basic support for consoles. When connecting a console, users can rely on features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). VRR is particularly commendable, as even some higher-end models can struggle with this functionality.

A noteworthy addition is the implementation of a dedicated GameBar, which allows for on-the-fly adjustments without needing to exit the game, minimising unnecessary distractions. This feature also provides options to tailor gameplay for individuals with disabilities, making it a highly commendable inclusion.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.