Hisense U7Q vs TCL P7L / P79L

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have a large luminance headroom, so strong highlights, sunlight, or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and in terms of dynamic range is closer to good SDR than to what brighter models show. That doesn't mean the P7L can't handle HDR at all — the issue is mainly a lack of sufficient backlight power.

Looking at color, the situation is a bit better. The TV covers about 91% of the DCI-P3 gamut and about 68% of the wider BT.2020 color space, so for its price class the color range is quite decent. TCL markets this model as QLED, though the nature of the solution used is closer to a PFS phosphor-based backlight than a classic quantum-dot layer. What matters most to viewers, however, is the result: more saturated colors are available.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

In Film mode the TCL P7L performs fairly well without major adjustments, especially with typical SDR material. The white balance is relatively even, although as brightness increases there is a slight rise in red and blue and a bit of a shortage of green. This does not produce a strongly noticeable tint and most colors remain close to their reference points. The ColorChecker confirms this, with a large portion of errors falling below a level that would notably bother viewers during normal watching. We have more concerns about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference, so some shadow detail can be a little too dimmed. The curve then settles and for much of the range it is close to the intended target. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety. In HDR the factory setting is less precise. As brightness increases an excess of blue becomes more pronounced, making the image look cooler than it should. The number of larger color deviations also grows, particularly in brighter hues. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over a large portion of the range. For a budget model, however, the factory Film mode settings are not bad.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

After calibration, the TCL P7L can deliver a really pleasant picture, especially with classic SDR material. We managed to very effectively even out the white balance, and the gamma curve now tracks close to the target value of 2.4. You can also see this in the color measurements, as most errors dropped noticeably, and in everyday viewing it's hard to find any strongly visible inaccuracies. Movies, series, YouTube, or regular TV therefore look more natural, without unnecessary warming or a cool cast. For a model in this price range, the result in SDR is really very good.

With HDR the situation gets more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and can't maintain appropriate luminance for more saturated colors, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but they can't overcome its physical capabilities. That's why calibration makes the most sense for this model primarily with SDR.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

In this regard the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The tonal transition smoothing feature, which in many budget models does little or almost nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterization and make trickier gradients look more natural. At this price point that's a genuinely pleasant surprise.

Upscaling itself also performs well. Lower-resolution material is scaled correctly, without excessive sharpening or adding artificial outlines around objects. Of course the P7L won't turn a very poor source into 4K-quality footage, but for regular TV the result is simply solid. For a model in this class there is little to criticize.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce the typical judder, but it does not deliver the smoothness of true 120 Hz panels.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL adds its Game Bar, which lets you quickly view key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting thing starts when you give up on 4K. At that resolution the TV runs at a maximum of 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate you can really notice the difference in smoothness, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course that doesn't make the P7L a true 120 Hz TV. Even so, it's precisely those extra modes that make the P7L perform really well for gaming.