Hisense U7Q vs LG OLED B6

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The LG B6 is a moderately bright OLED. After calibration it reaches about 800 nits, roughly 200 nits more than last year’s B5. That’s thanks to the new budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR in many scenes look fuller than on last year’s lower-tier OLEDs. That doesn’t mean the B6 has no limits. In very bright shots, when a large part of the screen is strongly lit, brightness can drop below 400 nits. This behavior is typical for OLED TVs (especially those from this segment) and that’s when you see the biggest difference versus more expensive models. All things considered, we rate the B6’s results as really solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that you can really feel the step up from ordinary SDR in films.

Color gamut

Using the OLED SE panel has slightly affected wide color gamut coverage. Compared with last year’s model, results fell by a few percentage points. DCI-P3 reaches about 96%, and BT.2020 around 71%. That doesn’t mean the colors on the LG B6 are weak. In most movies and series they look lively, well saturated and simply pleasing to the eye. You only notice a difference in very bright, highly colorful scenes. Then colors lose some intensity compared with QD-OLED panels. This comes from the WOLED panel construction. Besides red, green and blue subpixels it also uses a white subpixel that helps boost brightness. It comes at a cost: at very high luminance some color is effectively “diluted” by the white light, so saturation of some colors can be slightly lower. In everyday use this isn’t a big issue, but you can notice it in the most demanding scenes.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We tested the LG B6 in Filmmaker Mode, which is the best picture setting available right out of the box. ISF modes deliver very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of those modes is, after all, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. With SDR content, the factory settings perform really well. Color errors are small, gamma behaves properly, and the image looks natural during ordinary viewing and does not seem overly "pumped up." It's a bit worse with HDR. When you play that kind of content you can quickly see that the white balance hasn't been set perfectly. Too much blue and red causes the image to shift toward a slightly pink tint. This is also confirmed by measurements of the color gamut and the ColorChecker, where samples clearly drift in that direction. It's not a flaw that completely ruins the picture, but you can notice it in HDR films. So people who care about the most faithful image should consider the calibration we describe later in the review.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

During calibration we focused primarily on HDR content, because that's where the factory settings required the biggest corrections. We didn't neglect SDR mode, though, which after adjustment was brought almost to perfection. Colors are very accurate and brightness is handled as it should be. The biggest improvement in HDR came from correcting the white balance. After removing the excess red and blue, the pinkish tint disappeared and the image became much more natural. Skin tones, whites and all colors that had been shifting toward magenta improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. The LG B6 can therefore deliver a very accurate image, especially for the manufacturer's entry-level OLED model.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The LG B6 handles lower-quality sources very well. Much of the credit goes to effective digital image processing, which can mask some source imperfections without overly smoothing the whole scene. The feature "Smooth Gradation" proves particularly useful. It can significantly reduce posterization, which we mentioned earlier, especially in darker areas of the image. The safest choice remains Low or Medium. The function still effectively smooths harsh tonal transitions, but does not yet interfere too much with fine details. The most dedicated purists can, of course, leave it off. Upscaling to 4K also performs very well. Full HD and 720p content retain a good amount of detail, and the image is neither overly sharpened nor excessively blurred. Some limitations become noticeable only with very poor sources below 720p, where the smallest subtitles and fine elements are not always perfectly sharp, but this is true for almost every other TV on the market.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

One of the biggest advantages of OLED panels is their very fast pixel response time. This keeps the image sharp and prevents the visible smearing that often appears on LCD TVs. However, there is a downside. During slow camera pans, motion can look more choppy than on LCD screens, where the slower panel naturally masks some of that effect. Fortunately, on the LG B6 you can easily soften this with TruMotion. With the motion smoothing properly adjusted, you can achieve smoother motion without giving the picture an excessive soap-opera effect.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

LG OLED B6 offers a powerful set of advantages for gamers; it's simply a complete platform for PS5, Xbox Series X/S, or a solid PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can skip the annoying cable swapping when you want to connect several newer devices at once. We get the full suite of sync technologies – from classic VRR to G-Sync and FreeSync. The screen seamlessly matches the refresh rate to the frame output produced by the console or graphics card. Of course ALLM is included: the B6 automatically detects a running game and immediately cuts input lag to a minimum. HDR handling is also excellent. The TV supports Dolby Vision, and a properly implemented HGiG standard means that after an initial calibration in the console settings the picture won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on top is the Game Bar. Instead of digging through the full menu during gameplay, one click lets you adjust shadow visibility, tweak selected settings, or simply check the display’s current operating mode. All of this makes the LG B6 a great choice for gamers.