Hisense E7Q PRO / E79Q PRO vs TCL P7L / P79L

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have a large luminance headroom, so strong highlights, sunlight, or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and in terms of dynamic range is closer to good SDR than to what brighter models show. That doesn't mean the P7L can't handle HDR at all — the issue is mainly a lack of sufficient backlight power.

Looking at color, the situation is a bit better. The TV covers about 91% of the DCI-P3 gamut and about 68% of the wider BT.2020 color space, so for its price class the color range is quite decent. TCL markets this model as QLED, though the nature of the solution used is closer to a PFS phosphor-based backlight than a classic quantum-dot layer. What matters most to viewers, however, is the result: more saturated colors are available.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

In Film mode the TCL P7L performs fairly well without major adjustments, especially with typical SDR material. The white balance is relatively even, although as brightness increases there is a slight rise in red and blue and a bit of a shortage of green. This does not produce a strongly noticeable tint and most colors remain close to their reference points. The ColorChecker confirms this, with a large portion of errors falling below a level that would notably bother viewers during normal watching. We have more concerns about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference, so some shadow detail can be a little too dimmed. The curve then settles and for much of the range it is close to the intended target. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety. In HDR the factory setting is less precise. As brightness increases an excess of blue becomes more pronounced, making the image look cooler than it should. The number of larger color deviations also grows, particularly in brighter hues. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over a large portion of the range. For a budget model, however, the factory Film mode settings are not bad.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration, the TCL P7L can deliver a really pleasant picture, especially with classic SDR material. We managed to very effectively even out the white balance, and the gamma curve now tracks close to the target value of 2.4. You can also see this in the color measurements, as most errors dropped noticeably, and in everyday viewing it's hard to find any strongly visible inaccuracies. Movies, series, YouTube, or regular TV therefore look more natural, without unnecessary warming or a cool cast. For a model in this price range, the result in SDR is really very good.

With HDR the situation gets more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and can't maintain appropriate luminance for more saturated colors, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but they can't overcome its physical capabilities. That's why calibration makes the most sense for this model primarily with SDR.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

In this regard the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The tonal transition smoothing feature, which in many budget models does little or almost nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterization and make trickier gradients look more natural. At this price point that's a genuinely pleasant surprise.

Upscaling itself also performs well. Lower-resolution material is scaled correctly, without excessive sharpening or adding artificial outlines around objects. Of course the P7L won't turn a very poor source into 4K-quality footage, but for regular TV the result is simply solid. For a model in this class there is little to criticize.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce the typical judder, but it does not deliver the smoothness of true 120 Hz panels.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL adds its Game Bar, which lets you quickly view key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting thing starts when you give up on 4K. At that resolution the TV runs at a maximum of 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate you can really notice the difference in smoothness, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course that doesn't make the P7L a true 120 Hz TV. Even so, it's precisely those extra modes that make the P7L perform really well for gaming.