Haier M95E vs LG OLED B6

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

The LG B6 is a moderately bright OLED. After calibration it reaches about 800 nits, roughly 200 nits more than last year’s B5. That’s thanks to the new budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR in many scenes look fuller than on last year’s lower-tier OLEDs. That doesn’t mean the B6 has no limits. In very bright shots, when a large part of the screen is strongly lit, brightness can drop below 400 nits. This behavior is typical for OLED TVs (especially those from this segment) and that’s when you see the biggest difference versus more expensive models. All things considered, we rate the B6’s results as really solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that you can really feel the step up from ordinary SDR in films.

Color gamut

Using the OLED SE panel has slightly affected wide color gamut coverage. Compared with last year’s model, results fell by a few percentage points. DCI-P3 reaches about 96%, and BT.2020 around 71%. That doesn’t mean the colors on the LG B6 are weak. In most movies and series they look lively, well saturated and simply pleasing to the eye. You only notice a difference in very bright, highly colorful scenes. Then colors lose some intensity compared with QD-OLED panels. This comes from the WOLED panel construction. Besides red, green and blue subpixels it also uses a white subpixel that helps boost brightness. It comes at a cost: at very high luminance some color is effectively “diluted” by the white light, so saturation of some colors can be slightly lower. In everyday use this isn’t a big issue, but you can notice it in the most demanding scenes.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

We tested the LG B6 in Filmmaker Mode, which is the best picture setting available right out of the box. ISF modes deliver very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of those modes is, after all, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. With SDR content, the factory settings perform really well. Color errors are small, gamma behaves properly, and the image looks natural during ordinary viewing and does not seem overly "pumped up." It's a bit worse with HDR. When you play that kind of content you can quickly see that the white balance hasn't been set perfectly. Too much blue and red causes the image to shift toward a slightly pink tint. This is also confirmed by measurements of the color gamut and the ColorChecker, where samples clearly drift in that direction. It's not a flaw that completely ruins the picture, but you can notice it in HDR films. So people who care about the most faithful image should consider the calibration we describe later in the review.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

During calibration we focused primarily on HDR content, because that's where the factory settings required the biggest corrections. We didn't neglect SDR mode, though, which after adjustment was brought almost to perfection. Colors are very accurate and brightness is handled as it should be. The biggest improvement in HDR came from correcting the white balance. After removing the excess red and blue, the pinkish tint disappeared and the image became much more natural. Skin tones, whites and all colors that had been shifting toward magenta improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. The LG B6 can therefore deliver a very accurate image, especially for the manufacturer's entry-level OLED model.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

The LG B6 handles lower-quality sources very well. Much of the credit goes to effective digital image processing, which can mask some source imperfections without overly smoothing the whole scene. The feature "Smooth Gradation" proves particularly useful. It can significantly reduce posterization, which we mentioned earlier, especially in darker areas of the image. The safest choice remains Low or Medium. The function still effectively smooths harsh tonal transitions, but does not yet interfere too much with fine details. The most dedicated purists can, of course, leave it off. Upscaling to 4K also performs very well. Full HD and 720p content retain a good amount of detail, and the image is neither overly sharpened nor excessively blurred. Some limitations become noticeable only with very poor sources below 720p, where the smallest subtitles and fine elements are not always perfectly sharp, but this is true for almost every other TV on the market.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

One of the biggest advantages of OLED panels is their very fast pixel response time. This keeps the image sharp and prevents the visible smearing that often appears on LCD TVs. However, there is a downside. During slow camera pans, motion can look more choppy than on LCD screens, where the slower panel naturally masks some of that effect. Fortunately, on the LG B6 you can easily soften this with TruMotion. With the motion smoothing properly adjusted, you can achieve smoother motion without giving the picture an excessive soap-opera effect.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.

LG OLED B6 offers a powerful set of advantages for gamers; it's simply a complete platform for PS5, Xbox Series X/S, or a solid PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can skip the annoying cable swapping when you want to connect several newer devices at once. We get the full suite of sync technologies – from classic VRR to G-Sync and FreeSync. The screen seamlessly matches the refresh rate to the frame output produced by the console or graphics card. Of course ALLM is included: the B6 automatically detects a running game and immediately cuts input lag to a minimum. HDR handling is also excellent. The TV supports Dolby Vision, and a properly implemented HGiG standard means that after an initial calibration in the console settings the picture won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on top is the Game Bar. Instead of digging through the full menu during gameplay, one click lets you adjust shadow visibility, tweak selected settings, or simply check the display’s current operating mode. All of this makes the LG B6 a great choice for gamers.