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A few years ago, a 100-inch television was an exotic curiosity that only a few could afford. Today, it is a real market segment where – as the latest data shows – one player holds all the cards. According to a report by the analytical company Omdia, Hisense has maintained its position as the leader in the "super-size" screen category (100 inches and more) for the third year in a row. The numbers speak for themselves: the Chinese manufacturer currently controls 57.1% of global sales in this segment. This means that every second gigantic screen reaching customers' homes around the world has come from the factories of the Chinese.
Two paths to a big picture: Laser TV and RGB Mini-LED
The success of Hisense is not coincidence, but a dual strategy. The company has been promoting the so-called Laser TV for years, which is a specific combination of a short-throw projector and a dedicated screen. In this niche but still growing category, Hisense is almost a monopoly with a market share of 70.3%.
MiniLED: The New Leader at the Top
It is perhaps the biggest surprise that Hisense is the leader in the sales of MINI-LED TVs. They control almost 1/3 of the market. Specifically, 29.3% of the market. This shows that the technology, which was supposed to be the domain of Samsung or TCL, has been effectively "taken over" by a brand that scaled up production of this type of screen more quickly.
What can we expect in 2026? The flagship 116UXS is coming
For those planning to purchase a big screen in the coming months, the information coming from the editorial team of HDTVTest is particularly interesting. Hisense is preparing a strong model offensive:
UR8 and UR9 Series: These will be "mass-market" models (if we can talk about mass-market at such sizes), available in sizes ranging from 55 to 100 inches.
Flagship 116UXS: This will be the first television to utilize RGB Mini-LED evo technology. (We saw it at the CES trade show):
World Cup 2026 as Fuel for Giants
Why is Hisense pushing so hard for 100-inch screens right now? The answer is simple: the 2026 FIFA World Cup. As Robert Andrews from the British branch of the brand said in an interview with HDTVTest, large sports events have always been a driving force behind the replacement of equipment in homes. The company's strategy is clear; they want to provide specifications that have so far been reserved for the most expensive models, but in a size that OLEDs (due to price and production processes) will not reach for a long time.
Source: HDTVTEST
