Katarzyna Petru
Weybridge – September 23, 2025 – Sony, in collaboration with AV specialists from Celexon and signage software creators – connectSignage – presented a new premium kiosk installation based on 98-inch BRAVIA BZ53L 4K Professional Displays. The solution is designed as a double-sided, attention-grabbing structure that is intended for visual communication at a 1:1 scale – perfect for retail, corporations, and educational spaces.
Dual-sided display on 98 inches
The heart of the kiosk consists of two Sony BRAVIA BZ53L displays, each with an impressive diagonal of 98 inches, positioned in portrait format, facing away from each other. The structure, standing 220 cm tall, becomes the focal point of any space – from stores, gyms, and universities to offices and showrooms. With dual content playback, it is possible to simultaneously display advertising, branding, and informational messages in both directions.
Elegant installation and simple content management
The technical side is handled by Celexon, which provided a high-quality display mount, allowing for easy and clean installation – without drilling and installation dust. ConnectSignage, in turn, adds its CMS solution – a no-code content management platform fully compliant with GDPR and hosted in a climate-neutral manner in Germany. The system allows you to create and control content 24/7, without the need for programming knowledge. The entire setup is covered by three years of Sony Premium Support.
Deep Black Non-Glare – a clear image in any conditions
Sony BZ-L displays are equipped with Deep Black Non-Glare technology, combining an anti-reflective coating with a low-glare surface. As a result, the image remains high-contrast, sharp, and free from reflections – even in bright daylight or spot lighting.
Partner Voices
– “Together with Sony, we created a visually impressive stela that can be effectively displayed in any showroom or point of sale. The screen and mount create a cohesive, elegant whole, and installation is quick and hassle-free,” says Jens Gehring, Brand Business Director at Celexon.
– “Digital signage works when content can be created and deployed effortlessly. With our connectSignage software and Sony displays, it’s really child’s play,” adds Patrick Schröder, CGO at connectSignage.
– “We are demonstrating together what premium digital signage can be – simple to implement, visually stunning, and attractive for business,” emphasizes Noelle Giesselbach, Trade & Segment Marketing Manager at Sony Europe.
Ecology and Sustainable Development
Sony strongly emphasizes the ecological aspect. The housings of the BZ-L series are made partly from recycled materials, including SORPLAS™, and the SoC architecture reduces the need for additional components. The Eco Dashboard panel and light sensor allow for monitoring and optimizing energy consumption. As a result, the whole system is characterized by low electricity consumption.
For its actions in the field of sustainable development, Sony Europe received the EcoVadis gold medal in December 2024, placing it among the top 5% of the most sustainable companies in the world.
Availability
The new Sony kiosk solution will be available starting at the end of September 2025 in Germany. The company is considering expanding the offering to other European markets.
