Paweł Koper
The German brand Loewe, known for combining technology with luxurious design, has just unveiled its latest line of televisions called vega. While market trends lean towards larger screen sizes, Loewe is going against the tide, offering models at 32 and 43 inches. However, don't be deceived by their small dimensions – their prices make even the flagship OLED models from competitors look like... budget options.
German precision and... a very high price
The new Vega models, although based on LCD technology (Direct LED), have been priced extremely high by Loewe: the 32-inch model is set to cost 1500 euros (about 5999 PLN), while the 43-inch model is a whopping 1700 euros (about 6999 PLN). In comparison, as rightly pointed out by the HDTVtest portal, for a fraction of this amount, one can today buy a significantly larger OLED television, such as the 48-inch LG B5, which offers better picture quality. However, Loewe is targeting a specific group of consumers – residents of luxurious apartments and penthouses, where every inch of space matters, and the television must match the expensive furniture. The casings are made of high-quality brushed aluminum, and the back of the device conceals magnetic covers that elegantly hide the tangle of cables.
Direct LED technology pushed to the limits
Why would we pay so much for an LCD TV? Loewe claims that these are probably the best Direct LED panels in their class. The 32-inch version has as many as 260 local dimming zones, while the 43-inch model boasts 390, which is an outstanding result for such small sizes. This translates to a peak brightness of up to 880 nits (in the 43" model) and support for Dolby Vision IQ – a feature extremely rare in small receivers. Additionally, a 60 W soundbar with Dolby Atmos support is built into the casing.
Premium Equipment for Gamers?
Despite its luxurious heritage, Loewe vega does not lag behind in terms of smart features. The OS9 operating system (based on VIDAA solutions from Hisense) offers all the key streaming applications, and support for Matter, Apple AirPlay, and Miracast facilitates connectivity with the home ecosystem. Gamers who choose to purchase the 43-inch model will receive 120 Hz, HDMI 2.1 ports, and support for VRR and ALLM. The smaller 32-inch model is capped at 60 Hz, but still remains one of the most advanced options on the market for someone looking for a small screen without compromising on technical specifications. The question remains: is the style and quality of craftsmanship worth three times the price of a decent OLED? For most, probably not, but for fans of the Loewe brand, the answer may be completely different.
Source: HDTVtest, Loewe
