Paweł Koper
The situation at the CES 2026 trade show took an unexpected turn that can be described as a "civil war" within the Korean giant. As noted in his latest content by Vincent Teoh from the HDTVTest channel, there was a rarely seen phenomenon: the division responsible for panel production (LG Display) openly attacked the technological solutions used by the department responsible for selling finished televisions (LG Electronics).
LG vs LG? What's it about?
The main point of contention has become the new series of LCD televisions from LG Electronics, based on Micro RGB Evo technology. While LG Electronics promotes Micro RGB as its new flagship standard for LED displays, LG Display has been running a campaign for several weeks explaining why this class of technology falls short compared to OLED panels. The panel manufacturer argues that Micro RGB, despite its name, remains a transmissive technology (requiring backlighting), which brings inevitable problems with light control at the level of individual pixels.
Micro RGB technology is actually an evolution of the Mini LED system. Instead of standard white diodes, modules with separate red, green, and blue diodes are placed behind the LCD panel. In theory, this should provide purer colors and record brightness; however, LG Display does not spare criticism for this solution. In their opinion, only OLED, with its self-emissive pixels, is capable of providing perfect black and eliminating the "halo" effect around bright objects. In fact, they recorded a series of videos about it on their YouTube channel:
Two Faces of LG
For the uninitiated, it is worth explaining that LG Display and LG Electronics are practically two “different” companies that, despite having the same logo, have completely different business objectives. LG Display aims to sell OLED panels, which it considers its most advanced and uncompromising product. On the other hand, LG Electronics must respond to the real market demand. There is still a huge group of customers who are concerned about the issue of burn-in or are simply looking for gigantic screens, for example, in a size of 100 inches. In such cases, LCD technology remains significantly cheaper to produce and more accessible to the mass audience.
The introduction of the Micro RGB standard allows LG Electronics to effectively compete with rivals such as Samsung, Sony, and Hisense in the Ultra-Premium segment. Even if a sister company publicly points out the flaws of this solution, for LG Electronics it is an essential tool for maintaining its presence in the traditional LCD display market. This is a classic example of a conflict of interest under one roof: one division asks for trust in LEDs, while the other convinces that only self-emitting pixels make sense.
Powerful Computing Power at the Service of Micro RGB
New models, such as the flagship MRGB95, show that LG Electronics is not planning to compromise on quality. These TVs will be equipped with the most powerful Alpha 11 AI Gen 3 processor, which until now has been reserved exclusively for the best OLED models. The use of such an advanced chip is necessary because precise control of thousands of independent RGB LEDs in the backlighting system requires immense computing power to minimize image errors.
We were on-site in Las Vegas and saw this technological "glitch" with our own eyes. Although LG Display's arguments about the technical superiority of OLED are hard to dispute, the brightness and color saturation offered by the new Micro RGB from LG Electronics make a colossal impression in the trade show environment. You can already watch our material from the LG booth at the CES 2026.
SOURCES: own development, HDTV Test
