Katarzyna Petru
At IAA Mobility 2025 in Munich, LG demonstrated that a car is no longer just a means of transportation, but a full-fledged space for entertainment and work. The Koreans are developing their webOS Automotive Content Platform (ACP), and new partnerships with Xbox and Zoom clearly show what the future of the passenger cabin might look like.
Xbox in the Car – Cloud Gaming on the Go
LG has confirmed that Xbox Game Pass will be available on ACP. This means that passengers will be able to play titles such as Forza Horizon 5 or Doom: The Dark Ages directly on the car screens – all that's needed is a Bluetooth controller and internet access. Progress from the console or PC will transfer automatically, so you start at home and finish… on the highway.
Chris Lee from Xbox emphasized that this is another step towards "gaming everywhere" – and it's hard to disagree.
ChooseTV – mobile office on the go
The second partnership is ChooseTV, which turns a car into a mobile conference room. With the native app in ACP, drivers and passengers can conduct video conferences or manage work on the road. LG assures that everything has been designed to minimize distractions while driving.
Brendan Ittelson from ChooseTV called it a "milestone" in redefining in-car communication – and indeed, it seems to be another step toward merging professional life with mobility.
webOS from TV to car
It's worth adding that webOS powers over 240 million smart TVs, and now the same platform is coming to cars. This way, ACP provides access not only to Xbox or Zoom but also to streaming services – from Netflix and Disney+ to RakutenTV, Joyn, or the Japanese U-NEXT.
LG clearly states: by 2030, it aims to deliver ACP to 20 million vehicles. If successful, cars will indeed become what the company has long talked about – “living space on wheels”.
