Katarzyna Petru
Artificial intelligence has become a major topic in the tech world, but not every implementation earns user recognition. According to a recent survey, as many as 96% of respondents stated that they do not use Apple Intelligence. This is a result that may raise concerns, especially in the context of the growing popularity of tools like Google Gemini or ChatGPT. While Apple remains one of the most powerful tech companies in the world, its approach to AI seems less convincing than that of its competitors. Many users do not see real value in the current system features. The question arises whether Apple has missed the race for dominance in AI.
AI That Doesn't Impress
Some users indicate that features like notification summaries and smart suggestions are not precise or groundbreaking enough. Instead of genuinely enhancing the daily use of the iPhone, they often remain an optional addition that’s easy to forgo. In comparison to more advanced assistants based on language models, Apple’s solution seems conservative.
The problem lies not only in quality but also in strategy. The competition is openly developing chatbots and generative AI, while Apple continues to balance privacy and functionality, not offering a clear leader in its category.
Does Apple have anything to fear?
CEO Tim Cook may not feel an immediate financial threat, but the situation looks less comfortable in terms of image. The market is increasingly talking about “AI phones,” and consumers expect visible benefits from the implementation of artificial intelligence. If iOS 27 indeed brings delays or does not offer significant improvements, Siri may become a symbol of unfulfilled promises.
On the other hand, there are signals that Apple is considering deeper integration with Gemini, which could enhance the system's capabilities. However, that is still a thing of the future.
96% of negative responses in the survey is a warning signal, even for the giant from Cupertino. Apple still has the resources and the brand to catch up, but the current features of Apple Intelligence do not inspire enthusiasm. If the company wants to remain at the center of the AI revolution, it must offer more than cosmetic improvements.
Source: TechRadar
