Apple is building its own AI. The "response engine" and a new Siri are coming!

Apple is increasingly making it clear that it does not intend to stand on the sidelines in the AI race. According to Mark Gurman from Bloomberg, the company has created a new team — Answers, Knowledge, and Information — aimed at building its own "answer engine." Something like ChatGPT, but in an Apple style: clean, fast, and with a focus on privacy.

The team is working on technology that would respond to user questions by integrating data from the internet, Siri, Safari, and the rest of the ecosystem. It could be a separate app, but a more likely scenario is a deep integration with existing services.

Apple is reportedly already recruiting people from search algorithms and engines, so it looks like the project is picking up pace. And if you add to that the increasingly loud echoes about the end of the contract with Google (after a lost antitrust lawsuit), it may turn out that Apple is preparing something much bigger — its own search engine.

iPhone 17 and 17 Pro may be the beginning of a new era

All of this is happening just before the release of the iPhone 17 and 17 Pro — models that, according to leaks, are set to be the first fully prepared for Apple Intelligence. This means not only new cameras and faster chips, but also a reworked Siri, which will finally stop being just an ornament on the side button.

The Pro versions are expected to receive new A19 Pro chips, optimized for AI, and put even more emphasis on local data processing. Apple — as is typical for Apple — wants to demonstrate that you can do AI without giving away all of your privacy into the hands of servers.

If everything goes according to plan, the iPhone 17 could be a turning point — for Siri, for information searching on the iPhone, and for Apple's entire approach to artificial intelligence.

What does this mean for the user?

The new Siri is supposed to work more contextually, better understand questions, and be genuinely helpful — not just "Google it for you." If Apple succeeds, users may finally feel that the voice assistant is not just a marketing sticker on the box.

On one side, we have increasingly complex AI from OpenAI and Google, and on the other — Apple, which may not be the first, but will do it in its own way. And if it actually releases its own answer engine, this could be the biggest change in iOS since the addition of the App Store.