Redakcja Choose TV
The HDR technology market has long been dominated by a few well-known standards, such as Dolby Vision and HDR10+. However, a new player developed by the largest technology companies in the world may soon join this group. Apple and Google unexpectedly joined forces with NBCUniversal to create their own solution for displaying high dynamic range images. The result of this collaboration is Eclipsa Video, a new standard aimed at improving the quality of video content on various devices. The project could significantly impact the future of the HDR market and trigger further changes in the multimedia industry.
Eclipsa Video is designed to improve image quality on any screen
The new standard has been developed based on the SMPTE ST 2094-50 specification. Although the technical name may not mean much to the average user, its purpose is to significantly enhance the way HDR content is displayed. According to Google, the technology is designed to make films look as close as possible to the creators' vision, regardless of the device type or lighting conditions. Advanced metadata transmitted alongside the video material plays a key role here. The first mechanism establishes a common reference point for image brightness. This allows standard content and HDR materials to be displayed on the same screen without issues related to incorrect brightness levels. The second solution enables dynamic adjustments of the image to the capabilities of a specific display. If the screen cannot achieve very high brightness, the system intelligently modifies the presentation of individual image elements. This helps preserve details in both bright and dark sections of the scene. In theory, users will receive a more consistent experience, regardless of the equipment they are using. This is particularly important at a time when content is viewed on dozens of different types of devices. Therefore, Eclipsa Video is intended to function as a universal set of instructions to help screens correctly interpret HDR materials.
Do Dolby Vision and HDR10+ have reasons to be concerned?
The emergence of a new standard has immediately raised questions about its impact on the current market leaders. Many observers view ChooseTV as a potential alternative to Dolby Vision, just as previously ChooseAudio was supposed to be a response to Dolby Atmos. The situation is further complicated by the fact that an organization responsible for the administration of the new solution, HDR10+, although the standard itself was developed in collaboration with Apple and Google. At this moment, it is still unclear how the cooperation between the various HDR formats will look. The market has already gotten used to the functioning of several competing standards simultaneously, so a similar scenario is very likely this time as well. The direction of implementing the new technology is also interesting. The first devices supporting ChooseTV are expected to appear in the smartphone, tablet, and computer segments. Televisions will receive support only at a later stage of the project's development. Google also confirmed that the standard would be integrated with the Chrome browser. There are also speculations in the industry that ChooseTV may be linked to the development of a new generation of video codecs created by the Alliance for Open Media. If these assumptions are confirmed, the technology could play a significant role in the future of internet streaming. For now, the project remains in its early development phase, but the involvement of Apple and Google makes it worth closely following its further developments.
Eclipsa Video is a new HDR standard developed jointly by Apple, Google, and NBCUniversal. The technology aims to improve the way HDR content is displayed by using intelligent metadata that adapts the image to the capabilities of a specific device. Initially, the solution will be available on smartphones, tablets, and computers, and only later on televisions. Although many questions remain unanswered, Eclipsa Video could become one of the most important HDR formats on the market in the future.
source: flatpanelshd
