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Panel type: LCD VA Refresh rate: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense E7Q PRO is the successor to the model E7NQ PRO from the 2024 range. In this review/test, we take a closer look and check whether the new version actually brings something worthwhile or is merely a cosmetic refresh. We will see what the manufacturer has improved, which elements have been omitted, and — most importantly — whether the E7Q PRO makes sense as a choice in its price bracket.
6.6
Overall rating
Hisense E7Q PRO is a television that clearly shows where the manufacturer has placed its priorities. It is not a model focused on impressive HDR or cinematic fireworks in a dark living room. This equipment is tailored for universal use, with a strong emphasis on gaming and everyday content streaming at a very competitive price. The biggest disappointment remains the omission of local dimming compared to the model from 2024. This is a decision that significantly impacts the perception of black levels and contrast. On the other hand, the VA panel with high native contrast does everything it can to mask this loss, and in most daily applications, it performs quite well. The E7Q PRO shines where it is most expected today: in gaming. The 120 Hz panel, 144 Hz mode for PC, HDMI 2.1, variable refresh rate, low input lag, and a very good Game Bar make it one of the more interesting gaming choices in its price segment. This is complemented by a stable VIDAA operating system, a quick menu, and a sensible set of smart features. It is not a perfect television. HDR brightness is noticeably limited, motion blur is average, and viewing angles are typically poor for VA. However, if someone is looking for a television available in various sizes, whether for gaming, series, or everyday viewing, and is aware of its limitations, the E7Q PRO can provide a lot of satisfaction. It is not a step forward compared to its predecessor in any category. Rather, it is a different, more budget-friendly direction. Less cinematic, but cheap and very much geared towards gamers. If this is what you are looking for, the Hisense E7Q PRO makes a lot of sense.
High native contrast of the VA panel
Excellent smoothness of tonal transitions, no visible posterization
Good tone mapping on typical HDR content from streaming
Support for Dolby Vision
120 Hz panel, and in PC mode even 144 Hz
Very extensive features for gamers: HDMI 2.1, VRR, ALLM, G-Sync and FreeSync, Game Bar
Low input lag
The VIDAA system operates quickly and stably, voice search
AirPlay support
Support for various audio formats, including Dolby Atmos and DTS:X
*The 100-inch version very effectively suppresses reflections thanks to the matte panel
No local dimming compared to the 2024 model
Low brightness
Quite strong motion blur with fast objects
Issues with the readability of thin, dark text when working with a PC
No support for the HGiG format for gamers
No USB recording feature
Movies and series in UHD quality
6.4
Classic TV, YouTube
6.5
Sports broadcasts (TV and apps)
6.3
Gaming on console
7.9
TV as a computer monitor
8.4
Watching in bright light
4.7
Utility functions
7.8
Apps
7.7
Sound quality
6.4
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HDMI inputs: 1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Average
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Let’s start with what catches the eye right after taking it out of the box. The Hisense E7Q Pro visually fits in with what this manufacturer has accustomed us to in the mid-range price segment. It’s a very clever design that masterfully conceals its budget nature – at least as long as we look at it from the right angle. When viewed from the front, the television appears surprisingly modern. We have solid metal legs and what tigers like most: a bezel-less design. The screen gives the impression of literally "floating" on the back part of the casing. The lack of a classic frame around the screen means that when the television is turned off, we essentially see just a black pane of glass. From the perspective of the sofa, it is truly difficult to guess that we are dealing with a design that competes for customers on price. However, the magic somewhat fades when we look at the "backstage". The back of the device ruthlessly reveals what class of equipment we are dealing with. This is where the magic of levitation ends and hard economics begins. The back is made of quite pliable plastic, and the overall construction is somewhat ruined by a prominently protruding element of the casing that conceals the electronics. This "bump" and the quality of the material at the back send a clear signal: yes, I look great in the living room, but somewhere those savings had to be found.
Select size:
6.3/10
Local dimming function: No
Result
6,850:1
Result
6,900:1
Result
7,300:1
Result
7,450:1
Result
5,950:1
Visibility of details in the lights:
In the category of black and contrast, the biggest change compared to the 2024 model unfortunately goes in the wrong direction. The Hisense E7Q PRO has lost local dimming technology compared to its predecessor, and this immediately affects how the television handles blacks. In dark scenes, there is no longer such control over the backlighting, which means the screen cannot "cut off" black areas as effectively as its predecessor. However, the 55-inch version does boast a strong card, namely a VA panel with high native contrast. In our measurements, results reached around 7000:1, translating to quite solid blacks and pleasant contrast in everyday viewing. However, it must be said directly: despite decent results, overall it performs worse than the model from 2024, precisely due to the lack of local dimming.
Halo effect and black detail visibility:
4.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.3%, Bt.2020: 68.1%
Luminance measurements in HDR:
Result
241 nit
Result
270 nit
Result
317 nit
Result
329 nit
Result
326 nit
When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
And how does the reproduction of details in film scenes fare? Looking through the lens of the price of the E7Q PRO, really well. The television maps tones quite sensibly in typical HDR streaming content, which ensures that the image remains consistent, and bright areas do not immediately turn into one white spot. In our test scene from the film Billy Lynn, despite the limitations in brightness, everything looked surprisingly decent. Details did not disappear, and the scene maintained clarity. Naturally, in more demanding sections, such as the scene from the film Pan, the factory tone mapping begins to "let go". The television does not always manage to maintain as many fine details as we would see on better-equipped and brighter models. Nonetheless, the overall perception of the image remains positive, especially when we consider the price range in which the E7Q PRO plays.
HDR luminance chart:
HDR luminance
Where factory tone mapping can no longer cope, Dolby Vision can genuinely help. The E7Q PRO handles tones quite sensibly on its own, but in the most extreme parts of films, it is evident that the presence of dynamic metadata gives it a new lease of life. Dolby Vision distributes brightness in the frame better, enhancing the readability of details and reducing the moments when the image becomes too flat or too uniform. Given the brightness of this model, it's almost a lifesaver. With Dolby Vision, we more often see more details in the image, and HDR simply looks more sensible, even if the television cannot "blow you away" with lighting effects like much brighter models.
Static HDR10
Dynamic: Dolby Vision
6.9/10
In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.
8/10
In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.
9/10
The fluidity of tonal transitions is one of those categories where the E7Q PRO demonstrates its class. When it comes to colour blending and gradation, the television performs phenomenally, much like many other Hisense models. In practice, it was difficult to spot significant issues with tonal transitions in almost every test scene, even in the most demanding shots, close to greys and darker shades. By choosing the E7Q PRO, one can feel assured in this regard. Posterisation shouldn't be a concern here, and the image in gradients remains clear and very pleasant to the eye.
6.5/10
Smooth transition function
Image without overscan on the SD signal
When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.
6.9/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
Unfortunately, when it comes to motion blur, it is already much more average. The applied matrix copes with it poorly and can produce significant blur, regardless of whether we are using 120 Hz or 144 Hz. A higher refresh rate improves responsiveness and offers more options, but it is not a magical remedy for the characteristics of the panel itself.
8.5/10
The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.
9.8/10
Input lag performs very well. At 120 Hz, it drops below 10 ms, giving assurance that the television's response to our movements is practically instantaneous. In dynamic games, this is felt immediately; the controls remain responsive, and the delay does not interfere even in fast-paced titles focused on reflexes.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 17 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 8 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Poor
Input lag in PC mode (4K, maximum refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
Collaboration with a computer in the E7Q PRO performs exceptionally well, especially if we view this television as a large screen for gaming. We get support for variable refresh rates (G-Sync and FreeSync) and refresh rates of up to 144 Hz, so in fast-paced titles, the image can look very smooth and stable – at this price, it’s hard to have larger complaints. However, there is one clear downside. Regardless of the selected refresh rate, there are issues with the readability of very thin, dark text. On our unit, it would sometimes happen that mainly vertical “strokes” of letters were visible, making part of the text difficult to read, and at times even impossible to decipher. For gaming – fantastic. For text work on a dark background – it can become quite frustrating.
3.2/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the E7Q PRO are exactly as one would expect from a VA panel, and the tested 55-inch size utilises just such a panel. This means one thing. Sitting directly in front offers very good performance, but even a slight tilt to the side causes the image to start losing saturation and a noticeable amount of brightness. The E7Q PRO is no exception here, behaving typically for this technology. This is simply the price to pay for the high native contrast that VA can offer in exchange. One could say it is the opposite of IPS or ADS panels, which usually provide better angles but significantly poorer black levels and contrast.
4.7/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
The performance of the television during the day in the E7Q PRO has one clear advantage, which is the satin coating of the panel. Reflections are suppressed quite adequately, and in practice, this is what saves this model the most in brighter environments. The problem is that the screen itself is not particularly bright, which means that in more challenging lighting conditions, the television may struggle to overcome daylight. For this reason, we would not recommend the E7Q PRO as the first choice for very bright living rooms.
*However, it is worth adding an important exception. The 100-inch version performs significantly better here. It is equipped with a matte panel and is noticeably brighter. So if someone is wondering how 100 inches compares to the smaller sizes of this model, the answer is simple. Definitely better, especially in daytime use.
Panel brightness
Average luminance SDR
Hisense E7Q PRO / E79Q PRO: 308 cd/m2
7.8/10
System: VIDAA
System performance: Good
When it comes to the features of the television and the Smart TV system, VIDAA on the E7Q PRO operates quickly and stably. The menu responds promptly, applications launch without annoying stutters, and overall it feels polished. It includes all the most important smart features, such as AirPlay, screen mirroring, and even voice search functioning in Polish. From the perspective of everyday use, it's hard to speak of shortcomings, at least at first glance. However, the biggest drawback of the VIDAA system remains the lack of music applications. This is something we are still waiting for, and we hope it will appear over time, as then the system would be almost complete.
A considerable surprise, and at the same time disappointment, is also the absence of USB recording function. In more expensive 2025 models from Hisense, this option is already available, while the E7Q PRO has been deprived of it. A small consolation is the presence of analogue audio inputs, which can still be useful for users with older equipment. However, one must keep in mind that in this version of VIDAA, available on the E7Q PRO, there is simply no USB recording.
7.7/10
8.5/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
The built-in media player works quite well in the E7Q PRO. For everyday, home use, it should be more than sufficient, as it opens most popular audio, video, and image formats without significant issues. If someone occasionally puts a film on a USB drive or plays family materials, they are unlikely to have any complaints. The biggest surprise for us was the photo player. For some reason, it refused to launch certain files at specific resolutions. Therefore, when planning a photo exhibition from a USB drive, it's worth making sure in advance that the photographs are saved in a resolution that the TV accepts without any problems.
6.4/10
83dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the E7Q PRO has one significant advantage. It plays consistently, clearly, and understandably, especially when it comes to dialogue. When watching television, news, or series, you can be sure that the words do not get lost in the background, and there's no need to turn up the volume every so often. There are also drawbacks, typical of budget constructions. It lacks depth, and the bass is virtually non-existent, which means that films and music do not have the "weight" that better audio can provide. In return, the E7Q PRO makes up for it with compatibility. The television supports most popular audio formats, including Dolby Atmos and DTS:X, so regardless of the source, we can easily transmit the sound to external equipment in the appropriate format, without unnecessary complications.
Sound Quality Test:
83dBC (Max)
75dBC
Software version during testing: v0000.09.09P.PO930
Panel uniformity and thermal imaging:
Backlight Type: PFS LED
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