Sony Bravia 7 (XR70) vs Samsung S85H

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 series. In the same movie scenes last year's model stayed closer to around 700 nits, while the S85H can reach roughly 800 nits. This isn't a change that completely transforms HDR perception, but that extra brightness is noticeable, especially with pinpoint highlights, specular reflections and stronger special effects. Around 800 nits is already a very good result for an entry-level OLED and in most films it's enough for HDR to have the proper impact. Bright elements can stand out clearly against perfect black, and it's still that contrast that does most of the work. You do need to bear in mind a typical limitation of organic panel technology. When a very bright scene covers a large part of the screen, brightness can drop by almost half. That's the effect of the panel's protection mechanisms, which limit its power with large bright areas.

Colours

The S85H can deliver very pleasing, saturated colours and in most HDR films it looks really good in that respect. We measured around 95% DCI-P3 coverage, so the palette most commonly used in movies is reproduced to a very high degree. Skin tones, greens and stronger reds still have the right intensity, and in normal viewing it's hard to fault them. Only when you look wider at BT.2020 do the limitations of the new OLED SE panel become apparent. Coverage was about 70%, a little less than previous-generation WOLEDs and noticeably less than QD-OLED panels. In films this is not a big loss, because most productions rarely use such highly saturated colours. You're more likely to notice it in games, where creators often opt for more intense colours.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

For colour evaluation we naturally chose Filmmaker mode, and in SDR our S85H sample was very well set up from the factory. The largest deviation is in the white balance, where, as brightness rises, there is a slight lack of blue. In practice this means whites and greys have a subtly warmer tint than they should. However, this is not a major fault and during normal viewing it is unlikely to be very noticeable. Gamma also stays close to the reference value, so the image is neither overly bright nor unnecessarily dim. The S85H’s SDR picture quality is therefore very good straight out of the box. A few more imperfections appear in HDR. Here the white balance drifts more with increasing brightness, blue starts to dominate and the red component is clearly lacking. This also translates into larger errors for some colours. They do not yet amount to shifts that completely change the character of the image, but in direct comparison with a reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

Calibration yields very good results on the S85H. First and foremost, it was possible to set the white balance almost perfectly, which removes the slightly too warm character of the image that was previously visible in SDR. Colour reproduction itself also improves markedly, with most errors falling to a very low level and in everyday viewing it is hard to speak of any noticeable inaccuracies. You can also make significant improvements in HDR, although some issues remain due to the TV's inherent characteristics. The S85H does not always hold the brightness curve perfectly; the darkest parts are slightly lifted, and as you approach the panel's limits small deviations are visible in the brightest areas. Added to this is the limited coverage of the wider BT.2020 gamut, which of course cannot be overcome by any calibration. Despite this, the end result is very good and, after calibration, the S85H can produce a really well-tuned, natural image.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

Samsung has fitted the S85H with the same proprietary AI NQ4 Gen2 processor used in last year’s S85F and, in terms of digital image processing, it performs quite well. Upscaling is one of the model’s stronger points. Lower-resolution material is well sharpened, edges look natural, and the picture does not feel overly artificial. One caveat is a typical Samsung trait: at very low resolutions you cannot completely disable overscan, so the TV may slightly crop the left edge of the image. The "noise reduction" function also works very well, smoothing weaker tonal transitions. The processor can effectively remove posterisation and other imperfections visible in lower-quality material. However, you need to be careful with the strength of this function, because Samsung can be quite aggressive here. When it is activated, small image details, such as the texture of skin or clothing, can start to disappear along with the unwanted artefacts.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The S85H uses an OLED panel, so it performs excellently for motion blur. Pixels respond virtually instantly, so moving objects do not leave the characteristic trailing seen on some LCD TVs. This is especially noticeable in sport and fast-paced games, where the picture remains very clean even during rapid motion. The panel itself runs at 120 Hz. That is more than sufficient for films, TV series, sport and console gaming. It is a pity Samsung did not include a higher refresh rate aimed at PC gamers, as more and more TVs now offer 144 or even 165 Hz at 4K. However, that does not affect motion handling in films or sport.

You also have a classic motion-smoothing feature with two settings, blur reduction and judder reduction. So you can decide whether films should retain their cinematic 24 frames per second or whether you prefer to smooth them a little. The S85H gives plenty of freedom here, and the interpolation works well and, with sensible settings, does not generate too many artefacts.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The Samsung S85H is very well prepared for gaming, essentially regardless of whether you connect a console or a PC. The manufacturer hasn't skimped on ports and all four HDMI ports support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR and ALLM without worrying which input your console is plugged into. With multiple devices that matters a lot, because you don't have to choose between a console, a PC or a soundbar connected via eARC. The feature set itself is very comprehensive. The S85H supports VRR, FreeSync and automatic game mode switching, and Samsung also offers its extensive Game Bar where you can quickly check key signal parameters and change settings without leaving the game. The only notable omission is Dolby Vision, which will matter mainly to Xbox owners. This, incidentally, is typical of Samsung TVs. Game Motion Plus performs very well, and it's one of the features that have set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as much increase in input lag as a conventional motion interpolator. In practice, with slower-paced games, racing titles or action games this can really improve the perceived motion, especially if you're sensitive to low frame rates.