PHILIPS PUS9010 (IPS) vs TCL X11L

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

Such a large number of zones did not only result in deep, inky blacks, but also in screen brightness. The X11L is an extremely bright television. Peak brightness can easily exceed 4,000 nits, and with the special "Boost" mode active it can, in specific conditions, even reach marketing figures around 9,000 to 10,000 nits. It is undoubtedly one of the brightest, if not the brightest, screens on the market. So how do these numbers relate to real film measurements? The results are very good, though of course far from the marketing claims. The brightness we measured in real film scenes was around 2,000 to 3,000 nits. That is an excellent result, given that the vast majority of content available is recorded and produced for those brightness levels, even the rare material mastered to 4,000 nits. But it also clearly shows that the figures the manufacturer touts do not always translate directly to the video material you have at home. The only "quirk" (if you can call it that) is that when very small, bright elements appear on screen, their brightness falls below 2,000 nits. The dimming algorithm does this deliberately to preserve deep blacks and minimise halo. This is entirely understandable, and the effect is still very impressive, but it also shows that even with such powerful hardware, Mini-LED technology has its limits and does not always work without compromise. In HDR itself, brightness is not the only thing that matters; colour saturation and the colours themselves do too. On the X11L these are very good thanks to the new Super QLED (SQD) quantum dots. The application of a new coating filter has delivered excellent results in covering the P3 colour gamut and the ultra-wide BT.2020. Although it does not reach the promised 100% of BT.2020, figures around 89 to 90% can be considered excellent. Colours are not far off those of RGB Mini-LED screens. We can even say they are more stable, due to a less demanding algorithm that RGB screens often struggle with.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

Turning on what should theoretically be the best Filmmaker Mode, you expect a one-to-one image of what the director saw. On the X11L it's fairly good, but this mode has obvious faults, which our measurements immediately exposed. Let's start with SDR. Both the white balance and the gamma are simply misaligned. The whites contain too much blue and red, giving the screen a slight pink tint. That also affected the gamma, which instead of holding the cinematic 2.4 drifts closer to 2.2. What did that result in? The whole image is therefore more pushed and looks artificially brighter. The worst comes at the end, namely the HDR measurements. Apart from this slight white-balance shift, the X11L fails on the brightness-management curve, the so-called EOTF. What we saw in the measurements immediately explains what we noticed earlier in films. The image is unnaturally brightened because the curve is massively overshot above the reference. The TV simply blatantly lifts the dark parts of the picture to create a "wow" effect, completely ignoring the director's intent.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

After professional calibration we primarily managed to fully tame the SDR signal. Here the X11L responded perfectly to our adjustments. We were able to completely correct the white balance, remove that pink tint and set gamma to a stable 2.4. After that the picture finally became consistent with the director's vision, natural and free of artificial boosts. We also made minimal tweaks to HDR, but the TV's biggest flaw remained unchanged. It's of course about how the X11L manages its brightness and how much it overshoots the EOTF curve. Unfortunately, TCL provides virtually no tools to adjust this parameter. Even during professional calibration the software offers no way to rein in this curve, so the TV will always tend to brighten the image in HDR on its own.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

Much like the C8L model we tested earlier, TCL has delivered a substantial upgrade in its flagship X series. It's all thanks to the MediaTek Pentonic 800 processor used in this model. Thanks to it, features for smoothing tonal transitions and even upscaling content to higher resolutions finally look as they should. The biggest Achilles' heel of previous TCL models has at last been addressed. The processor handles digital processing superbly and, in this respect, the TV no longer lags behind flagship models from Korea or even the most refined ones from Japan.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

From a specification standpoint the X11L can impress, supporting refresh rates up to 144 Hz at 4K, and it can be pushed to as much as 288 Hz in Full HD. However, from a real-world usage perspective we were most interested in how the screen performs at 120 Hz. After all, that is the limit for today’s hardware, with current-generation consoles leading the way. How does that look in practice? Even though it uses a VA panel, the screen does not exhibit significant smearing. With very fast-moving objects you can notice a slight trailing, but it is subtle enough that it hardly stands out while gaming or watching sport. The motion smoothing feature called "Motion Clarity" is also very useful here, allowing you to adjust motion smoothness to your preference. Recommended settings can be found in the picture.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

For gamers the X11L is simply a superb screen. TCL has already accustomed us to the fact that it packs virtually every available feature into its products, and the flagship from the X series is no different. Thanks to the new processor, the X11L has as many as four HDMI 2.1 ports with full 48 Gbps bandwidth. Naturally, HDMI 2.1 brings a set of very useful features, such as Auto Low Latency Mode (ALLM) and VRR frame synchronisation, covering the full refresh range up to 288 Hz. All these features can be conveniently controlled from the dedicated Game Bar. Interestingly, its appearance can be customised to your taste; there are three preset themes to choose from, directly referencing the Nintendo, PlayStation and Xbox consoles. And speaking of Xbox, the X11L also supports Dolby Vision Gaming without any issues.

When gaming in the standard HDR10 format, however, you need to bear in mind the specific tuning of the brightness curve, which can prove troublesome during initial setup. Although the TV supports HGiG, configuring everything via the PlayStation or Xbox system menu can be difficult. The screen’s algorithms tend to artificially brighten the test checkerboard pattern, making it really hard to hit the correct white clipping point by eye. For HDR10 to look correct, we suggest manually setting the console brightness in the console menu to around 2,500–3,000 nits.