LG QNED80A6A (IPS) vs Hisense E7Q PRO / E79Q PRO

When it comes to image dynamics and brightness, the QNED80A firmly stands its ground. It is not a “bright beast” – during our measurements, peak luminance oscillated between 350-400 nits. To put it plainly: these values won't allow HDR formats to fully spread their wings. So, do not expect that the glare of the sun or car headlights in films will blind you. However, this television has a powerful ace up its sleeve that salvages the overall picture impression – and that is the colours. LG's engineers have employed an advanced filtration system (technically most likely based on PFS phosphor, marketed as QNED/NanoCell), which does a fantastic job. Thanks to this, despite average brightness, the screen is capable of generating exceptionally saturated and pure hues. Our instruments showed coverage of the wide DCI-P3 cinema colour palette at a level of 93-94%. This is a result that outclasses most standard LCD televisions. In practice, this means that when watching 4K HDR content, the picture – although not very bright – is very plastic, vivid, and delights the eye with its depth of colours.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

Here, regardless of whether you encounter the VA or IPS version, the situation is identical. LG engineers once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. When switched to console mode, the white balance automatically drifts towards very cold regions. The image is dominated by the colour blue, which makes it seem artificially sharpened, and the white is so aggressive that it appears burnt out. This creates an effect we associate with vibrant shop modes – everything is meant to shine and scream "I am digital." While some may appreciate this, we must say plainly: the image is not accurate. If you care about naturalness, we suggest you immediately check the settings and change the colour temperature to a warmer one.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration, the QNED80A in the IPS version has changed unrecognisably, especially with "ordinary" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, colour errors (DeltaE) have dropped below the threshold of perception (value < 2). The picture is now coherent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colours are now in place, the television has a problem with perfectly controlling the brightness (EOTF curve). Due to the limitations of edge lighting and the rather meagre adjustment options provided by LG in this respect, the television's software at times "does what it wants," just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the picture after calibration is a class better than what you saw out of the box.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it is different. The QNED80A is great equipment for watching content that is not perfect. The processor does a good job of upscaling the image, making even older recordings look quite decent on a 4K screen – they are consistent and free of digital noise. Interestingly, there is a gradation reduction feature available in the settings. It is very effective in combating the so-called banding in low bitrate materials. Of course, it should be approached with some caution. Due to the lower processing power of the chip (compared to the premium series), turning on this option can sometimes result in unwanted artifacts or blurriness. Despite this risk, we encourage experimentation, as in many cases this feature can save a poor-quality viewing experience.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

In terms of motion reproduction, the QNED80A unfortunately has a tough time. The television is based on a display with a refresh rate of 60Hz, which is quite a disappointment for the QNED series in 2025. If you are looking for perfect sharpness during dynamic football matches, you may feel somewhat unsatisfied. A solution in this situation is the TruMotion system. It allows for artificial frame generation, which smooths out the image in films and series. In the menu, you will find a De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In the gaming section, we won't be pulling the wool over your eyes – the QNED80A is not e-sports equipment. The lack of 120Hz signal support is a fact that must be accepted. However, LG's engineers have done everything possible to maximise the potential of this 60Hz panel, providing gamers with a set of desirable features. First and foremost, the television supports VRR (in the range of 48-60Hz) and ALLM. This means that the image is smooth, not choppy, and the television automatically switches to low-latency mode as soon as we pick up the controller. Accessing these options is incredibly simple thanks to the dedicated system overlay – Game Dashboard. It’s also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Although the screen does not support gaming Dolby Vision, HGiG ensures that the television 'understands' how to display games in HDR. As a result, we avoid the problem of blown-out clouds, which is unfortunately a plague on cheaper LCD televisions.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.