Hisense U7S / U77SE vs Philips PQS9011 / PQS9001 (The One 2026)

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

Philips PQS9000 is a moderately bright TV. In our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference compared with SDR. Reflections of the sun, lamps or flares have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it is not a level at which bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, when the TV brightens a bright object it also raises the black level around it. There is therefore no clear separation of strong highlights from a dark background, and it is that contrast that can show what HDR can do. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect remains fairly basic.

Colours

Philips deserves praise for the colours. Although the manufacturer calls this model QLED, in reality a PFS phosphor is used here instead of quantum dots. That choice does not prevent the TV from achieving good results. On both test patterns and in measurements of film scenes we recorded about 94% coverage of DCI-P3 and 75% of BT.2020. For this class of TV that is really good. In practice this means that the vast majority of colours used in HDR films and series will have appropriate saturation. Vibrant green or intense red are not much of an issue and add appeal to the picture. Limitations are easier to notice in some games and in rarer content that use the most saturated shades of the wide BT.2020 gamut. In such situations, displays with wider colour coverage, such as SQD or RGB LED, can show more. In its price bracket, however, the PQS9000 has nothing to be ashamed of.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

Unfortunately, the factory picture settings for Film mode on the PQS9000 need refinement. In SDR the most noticeable problem is an excess of red in the white balance, which makes whites, greys and skin tones too warm, sometimes even slightly pinkish. On top of that the gamma runs below the reference across most of the range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Apart from minor deviations the RGB components track closely, so there is no pronounced colour cast as in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide colour gamut. Many hues deviate significantly from the target, with errors reaching levels of 8–9. The good gamut coverage we praised earlier therefore does not mean the TV hits specific colours equally well. It can display a wide colour range, but out of the box it does not use it very precisely.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

Calibration brought a significant improvement, especially in SDR material. We managed to even out the white balance and remove the previous colour cast, and the Color Checker measurements now look really very good. Colours are much closer to what should be on screen, so with ordinary TV or SDR films we can be satisfied with the outcome. Unfortunately HDR somewhat spoils that result. On the one hand it is limited by the panel itself, because calibration won't improve contrast or replace local dimming. On the other hand there remain colour errors that we couldn't correct because the CMS settings, that is the colour management controls, were greyed out and inactive. That costs Philips points with us. The white balance can be fine‑tuned, but without access to wide‑gamut adjustments it's not possible to order HDR colours equally well. It's a shame, because the SDR results show the potential is there, but we weren't allowed to make full use of it everywhere.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

Digital picture processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps to smooth tonal transitions in lower-quality material, but it works rather unevenly. It can improve one part of the image, only to seem to lose its effect a moment later, still in the same scene, and show banding between shades again. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the 'Medium' setting worked best and we recommend it. The upscaling to 4K itself is acceptable, although the image is very soft. Edges are heavily smoothed, which may leave some viewers feeling the picture lacks definition. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges appear more defined. However, don't overdo the sharpening slider, otherwise artificial halos may appear instead of an improvement.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

In terms of motion handling the Philips PQS9000 performs exceptionally well for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz there are virtually no typical trailing smears behind moving objects. What is particularly pleasing is that this also applies to darker scenes, where many VA panels clearly struggle. Here motion remains clear and, in this respect, Philips pleasantly surprised us.

The "Motion Styles" feature lets you adjust how motion is displayed. It includes two sliders: "Smoothness" and "Blur Reduction", allowing you to tailor the effect to the content you're watching and your own preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try to find the level of smoothing that suits you best.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.

Gaming features

In terms of gaming features, the Philips PQS9000 has a lot to offer. Four HDMI 2.1 ports let you connect several devices without having to choose which one gets the full-capability port. Consoles can use 120 Hz at Full HD, 1440p and 4K, while a PC can also make use of 144 Hz at 4K or 240 Hz if you drop to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range is 48 to 240 Hz, with the upper limit applying in Full HD mode.

ALLM is present, so the TV automatically switches to game mode, and HGiG works properly, which is useful when setting HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but it's hard to enjoy this option because of very high input lag. Aside from that caveat, the feature set is really solid.