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Xbox is celebrating its 25th anniversary and is simultaneously undergoing one of the biggest transformations in its history. The brand's new chief executive, Asha Sharma, has outlined a vision that reaches far beyond traditional consoles and games. Microsoft wants to grow Xbox into a broad entertainment brand, focusing on both new gaming titles and films and TV series based on its biggest franchises.
Xbox wants to be more than a game maker
According to Asha Sharma, the future of entertainment lies with gaming. The head of Xbox believes younger generations are increasingly choosing interactive experiences over traditional ways of spending time in front of screens. For this reason the company plans to develop an ecosystem that will be accessible to more players and creators. At the same time Xbox is facing challenges related to rising hardware costs and the changes taking place across the tech industry. Company management acknowledged that organisational changes and a new growth strategy are necessary.
New films and series are being made based on Xbox games
After the success of the Minecraft film and the Fallout series, Microsoft is ramping up its investment in screen adaptations of its brands. More than a dozen film and TV projects based on Xbox games are currently in development. Among them, a live-action Gears of War film has been confirmed, which will tell the story of the origins of Delta Squad as they fight the Locust Horde. Work is also underway on a Sea of Thieves film. Further projects linked to the Minecraft, Fallout and Wolfenstein franchises are also planned.
Despite the growth of its film arm, Microsoft emphasises that games remain its top priority. Among the most important upcoming releases are the new Fable, Call of Duty: Modern Warfare 4, Halo: Campaign Evolved and the long-awaited The Elder Scrolls VI. The company is also working on the mysterious horror OD by Hideo Kojima. Xbox's new strategy involves creating a more open ecosystem intended to attract both players and creators of new experiences. Microsoft is clearly signalling that it wants to compete not only for the games market but also to secure a position as one of the biggest players across the entire entertainment industry.
source: ew
