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In recent months, Microsoft has increasingly focused on a multiplatform strategy, publishing its games on competing devices as well. Although the company emphasizes that it wants to be transparent with players, some in the community are not happy with how Xbox showcases its productions. Particularly, the inclusion of logos from other platforms during official brand presentations has generated a lot of emotions. Now, Microsoft acknowledges that it was not the best decision.
Players Did Not Want to See Competitors' Logos
During one of the recent Xbox podcasts, head of the gaming division Matt Booty assured that the company would continue to clearly inform which platforms specific productions would land on. According to him, transparency towards consumers remains an important element of Microsoft's strategy. However, this approach did not sit well with some fans. Many players pointed out that the focus during the shows organised by Xbox should be on its own platform. Numerous comments appeared on social media criticising the presence of PlayStation logos and other competitive brands during promotional materials.
Xbox Boss Admits It Was a Mistake
Asha Sharma, who currently leads the Xbox brand, has commented on the matter. In a brief post published on the platform X, she acknowledged that the company has noticed negative reactions from the community. "We see the feedback regarding the logos. It was a mistake and I take responsibility for it. We are already discussing how to change this for future Xbox showcases," wrote Sharma. This means that during upcoming events, Microsoft may limit the exposure of competing platform brands while still providing information on the availability of games on various devices.
Microsoft does not intend to stop informing about multiplatform releases, but it seems that the way this information is presented will be changed. The reaction of the head of Xbox shows that the company is closely monitoring the opinions of the community and is prepared to adjust decisions that meet with a negative reception from players.
source: eurogamer
