Katarzyna Petru
During this year's IFA 2025 fair in Berlin, TCL not only showcased its latest products but also brought fresh energy in an Olympic style to the European market. As the global number 1 in the Mini LED television category and an official partner of the International Olympic Committee, the brand prepared an impressive stand covering over 2,500 m² in hall 21A. This is a space where technology, sport, and lifestyle intersect, creating a vision of smart, connected living.
QD-Mini LED TVs – entertainment at the highest level
TCL has confirmed its dominance in the Mini LED TV segment, presenting a full range of new products. Among them are the C6K, C7K, C8K and C9K series – featuring cinematic picture quality, refresh rates up to 144 Hz, and sound systems from Bang & Olufsen. However, the true star is the giant 115X955 Max – the world's largest QD-Mini LED TV, which combines perfect sharpness, motion smoothness, and powerful ONKYO Dolby Atmos sound.
For the most demanding, the X11K series has been created – TVs designed for a complete home cinema experience, with precise backlighting and immersive audio.
Gaming and Professional Monitors
TCL has also introduced a new generation of QD-Mini LED monitors. The 57R94 Ultra-Wide 32:9 model transforms the desk into an immersive centre for work and entertainment, while the 34R83Q and 27R83U are aimed at creators, gamers, and professionals who expect high colour accuracy and smooth images.
Sound that Matches the Picture
At the stand, there were must-have audio premieres. The wireless speaker Z700 with Dolby Atmos FlexConnect and the Tutti Choral system syncs with TCL televisions, offering a power of up to 860 W. The TCL Q65H – an EISA award-winning soundbar – delivers rich Dolby Atmos sound and intelligent acoustic adjustment, creating a cinema-like effect in the home living room.
Olimpia in the Heart of Berlin
During IFA 2025, TCL strongly emphasised its role as the Global Partner of the Olympic Games. The booth featured an interactive fan zone for the Winter Olympic Games, meetings with ambassadors of the TCL Team, and activities that allowed visitors to feel the Olympic spirit.
Smart Home and Premium Design in TCL’s Vision
TCL at IFA 2025 proves that innovation is not only about technology but also about the comfort of everyday life and art. The new generation of FreshIN 3.0 and VoxIN air conditioners, Free Built-In refrigerators, Flexi and Mega Space, as well as energy-efficient P5 and F4 washing machines and dryers show that the brand focuses on smart solutions supporting convenience and energy savings. At the same time, TCL introduces the first products made from ECORA™ material, underscoring its commitment to the TCLGreen initiative. In the NXTHOME® zone, the company has joined forces with premium brands such as Roche Bobois and Alcantara, creating a vision of the home of the future where innovative devices harmonise with craftsmanship and design – from the NXTPAPER 60 Ultra smartphone to the Italian notebook Castelli Milano. This is proof that technology can be functional, aesthetic, and sustainable at the same time.
What TCL showcased in Berlin can be summarised in one sentence: the brand not only evolves dynamically in technology, but also knows how to weave its innovations into emotions, culture, and sport.
