Spotify is spreading its wings – after Mix, it's time for private messages!

Spotify does not slow down. Following the recent introduction of the Mix feature, which allows users to mix playlists and create smooth transitions between tracks, the platform is adding another novelty. This time, it's about direct messages (DMs) – a solution aimed at making it even easier to share music, podcasts, and audiobooks.

News for Free and Premium

A new feature will be available to both free users and Premium account holders. Spotify has announced that Messages will be rolled out in selected countries from this week and will appear on mobile devices for users aged 16 and over.

Accessing messages is simple – while listening to a song, podcast or audiobook, just click the sharing icon in the Now Playing view and choose a friend. Importantly, users will be able to chat not only with those on the same Spotify plan but also with those they have previously collaborated with on creating Blends, Jams, or Shared Playlists.

Everything in one place

Spotify wants to consolidate content recommendations that today often take place via SMS or messaging apps like Messenger and WhatsApp. Now everything will be in the app – shared materials will land in the Messages inbox, hidden under the profile icon in the top left corner. This will make it much easier to find a sent song or podcast after some time.

Privacy and Control

Conversations on Spotify are 1:1, support emojis, and are secured with industry-standard encryption. Users can accept or decline contact requests, block other accounts, and even completely disable the Messages feature. Additionally, it is possible to report suspicious content or entire conversations, and Spotify claims that it will actively scan messages for “harmful and illegal content.”

What next?

It is still unknown whether artists will gain access to Messages to communicate directly with fans. However, Spotify emphasizes that the new feature is meant to complement sharing content on Instagram, WhatsApp, or TikTok, rather than replace it.

One thing is certain – the platform has significantly developed its application in recent months. First Mix, now messages – if these solutions are well received, they may pave the way for an even greater number of social features in the future.

Source: The Verge