Katarzyna Petru
Sony clearly indicates that it does not intend to raise the price of the PlayStation 5, even despite the increasingly expensive components. During talks with investors, the company confirmed that key components for 2026 are already secured, which reduces the risk of availability issues with the console. However, this does not mean that cost pressure has vanished; the production of hardware is becoming increasingly costly. Instead of passing these costs onto the price of the PS5, Sony is increasingly looking for compensation in services and subscription models.
Services instead of Hardware Price Hikes
According to information from PPE, Sony clearly outlines its plan for 2026: to maintain sales above 15 million consoles, relying on a strong boost from the autumn release of Grand Theft Auto VI. To avoid raising the entry barrier for new players, the company does not want to change the price of the PS5 and instead shifts the rising costs onto digital services. In this context, PlayStation Plus is expected to play an increasingly important role, as its prices are easier to adjust globally than the cost of the console itself. It is a classic strategy: hardware remains attractively priced, while real profits are expected to come from subscriptions and game sales.
Source: Guru3D, ppe.pl
