Philips 2026: We have learned about all the models. Withdrawal from GoogleTV, Tandem OLED 2nd gen and Dolby Vision 2.

Philips has revealed its cards by presenting the latest offer for the upcoming year. The manufacturer is not only introducing the second generation of Tandem OLED panels but is also (probably) the only one on the market to enter the era of the Dolby Vision 2 standard in OLED televisions. However, the biggest surprise is the complete change in strategy regarding software – Philips is officially ending its collaboration with Google TV, opting for its proprietary Titan OS system in all televisions.

Philips OLED951 – Tandem OLED 2nd Gen

The flagship models for this year are direct successors to last year's 950 and 910 series. The heart of both televisions is the upgraded Tandem WOLED 2 nd generation panel (also known by the technical name META 4.0 Primate RGB Tandem). The manufacturer claims that thanks to the double emission layer, these screens will achieve an astonishing peak brightness of 4500 nits. However, one should take the brightness claims with a considerable degree of skepticism. In Film mode, both televisions will probably be able to reach brightness of up to 3000 nits HDR on a 2% window.

Philips OLED911 – Tandem OLED 2nd gen + audio Bowers & Wilkins

The OLED911 model has traditionally been equipped with an integrated soundbar from Bowers & Wilkins in a 3.1 configuration and will be available in sizes ranging from 48 to 77 inches. Meanwhile, the OLED951, lacking external speakers, will debut in September in 65 and 77-inch versions. Both models support a refresh rate of 165 Hz and feature a 4-sided Ambilight system with the new AmbiScape function.

Philips OLED811 – Mid-range with a brightness of 2500 nits?!

Series 8 has always been the "apple of Philips' eye" due to its price-to-quality ratio and its popularity among customers. In 2026, the OLED811 model has a chance to once again be such a model on the market. It features an enhanced OLED EX panel, which, according to the manufacturer, is set to offer peak brightness of up to 2500 nits. This is nearly a twofold increase compared to last year's model 810. However, once again, we warn that such declarations should await the first tests. If these promises are confirmed in reviews, the OLED811 could surpass the picture quality of this year's C6 series from LG, especially in the popular sizes of 55 and 65 inches. Is the same panel used here as in the LG C6H model? Perhaps... we will check that for you soon.

The OLED811 is powered by the 10th generation P5 AI processor and, like the flagship models from the 9 series, offers four fully-fledged HDMI 2.1 ports with support for 165 Hz thanks to the MediaTek Pentonic 800 processor.

Philips OLED761 – Affordable OLED with SE Panel

The OLED761 model is a new entry in the budget segment, replacing the 760/770 series. As highlighted by FlatpanelsHD, this is the first Philips television to utilise the OLED SE (Special Edition) panel. It features the same technology we mentioned in relation to the Panasonic Z85C model – a panel designed to be cheaper to produce while maintaining solid performance. The OLED761 is expected to reach around 1000 nits of peak brightness. This model includes 3-sided Ambilight and a slightly less powerful P5 7th generation processor.

Philips MLED981 or RGB MiniLED

For fans of LCD technology with local dimming, Philips has prepared the MLED981 model. This is the first television from this brand to use RGB MiniLED (others use Micro RGB) backlighting with an astonishing number of over 11 thousand (11520) dimming zones. The manufacturer highlighted in their presentation that this year they are not competing on nits (stopping at 2500 nits), instead focusing on precise control of the "halo" effect and motion artifacts. As we know, in previous mini-LED models from this manufacturer, control over local dimming has not been top-notch. We hope that these words will find meaning in practice.

Is there a catch? Yes. Unfortunately, this television will be available exclusively in the massive size of 85 inches.

Philips PQS9001 – Series "The One" in 100-inch size

The popular series "The One" in 2026 becomes even more versatile. The PQS9001 model is an LCD display with quantum dots (QLED), which for the first time in the brand's history will debut in a 100-inch size. The device supports a refresh rate of 144 Hz and offers the new Dolby Vision 2 standard. Unfortunately, the television is not equipped with a local dimming system.

Pentonic 800 is a huge PLUS

The introduction of the MediaTek Pentonic 800 chip to nearly the entire Philips line-up for 2026 is one of the most significant changes under the hood. It is worth recalling that last year, the only models available in the European market with this chip were the Hisense U8Q and U7Q Pro. The new processor will allow Philips to increase the number of full-fledged HDMI 2.1 ports (from 2 to 4), while also significantly enhancing processing capabilities. Our tests indicate that this results in a noticeable improvement in the quality of processing older signals (upscaling and noise reduction). You can already see this in our comparative tests.

Cancellation of Google TV

The most controversial decision by the manufacturer is the complete withdrawal of the Google TV system from all TV lines by 2026. From now on, the Titan OS system will support the entire range, including the top OLED series (8 and 9).

Is this a positive change? In our opinion for now: no. One cannot deny Philips that year by year the Titan OS system becomes more efficient, however, what the competition has been working on for 10 to 15 years cannot be accomplished in just 3 or 4 years. Users who decide to purchase flagship models may feel the lack of an application library available in the Google store. This can be very hard to accept in the premium segment.

Philips the only OLED manufacturer with Dolby Vision 2?

Philips became the first (and in 2026 probably the only) OLED TV manufacturer to introduce the Dolby Vision 2 standard. This technology is set to offer even more precise tone mapping and better dynamics in demanding HDR scenes. The only competitors to Philips with Dolby Vision 2 are currently TCL and probably Hisense, and as we know, both manufacturers do not make OLED TVs. We have created a separate piece on Dolby Vision 2, so we will not elaborate on it here.

Philips Models 2026