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Panasonic dispels concerns about its future in the American television market. After earlier reports that Chinese company Skyworth would take over production, sales and marketing of Panasonic televisions in North America, questions arose as to whether the Japanese brand might withdraw from the region again. However, the latest announcement paints a very different picture. Panasonic, together with Skyworth, has just unveiled an expanded range of televisions for 2026, which includes as many as six series.
Panasonic expands its TV line-up in the US
In 2026 Panasonic's US range will include the flagship OLED TV, the Z95B, which will remain on sale, as well as five new ranges. These include the lifestyle-focused W87C, the W85C featuring a QD-Mini LED panel and the more affordable W80C, W75C and S65C. As a result, the line-up has grown from two ranges available in 2025 to six for 2026. Panasonic also plans to use several different Smart TV platforms. Depending on the model, users will get Fire TV, Google TV or Roku TV. This also shows the company is at least partly maintaining a similar TV offering in Europe and North America.
One of the more interesting new models is the Panasonic W87C, the company's first US-market TV focused on stylish looks. The model uses the Art Time feature, which allows the screen to display decorative content when switched off, making it resemble a piece of interior décor. The W87C will be available in the United States in a 55-inch size, priced at $600. Panasonic is therefore targeting it at people who, in addition to picture quality, also care about how the TV looks in their living room.
Mini-LED and more affordable models on offer
However, Panasonic is not limiting itself to higher-end models. The W85C series will feature QD-Mini LED technology and will be available in 55, 65 and 75-inch sizes. The 55-inch variant will start at $550. Lower down the line-up are the W80C, W75C and S65C series. The W80C will offer sizes from 43 up to 85 inches, the W75C will be available in a 55-inch size, while the S65C will go on sale in 32-, 40- and 43-inch variants. For now, Panasonic has not announced plans to introduce the cheaper Z85C/Z86C OLED TVs to the US, where they are available in other markets.
The new range is a clear signal that Panasonic has no intention of leaving the US TV market again. The company, together with Skyworth, has increased the number of available series and will offer models covering OLED, Mini-LED and more affordable LCD designs. Prices for the new TVs start at $550 for the 55-inch W85C, while the lifestyle W87C costs $600. The flagship Z95B will remain the top model in the US line-up.
source: flatpanelshd
