Katarzyna Petru
HBO Max has confirmed that the platform will soon debut in the largest countries in Europe. On 13 January 2026, the service will launch in Germany, Austria, Switzerland, Italy, Luxembourg, and Liechtenstein, and in March 2026 it will finally reach the United Kingdom and Ireland. Until now, entry into these markets has been blocked by long-term licensing agreements with local broadcasters. Now HBO Max is closing its European expansion. JB Perrette, CEO of global streaming and games at Warner Bros. Discovery, comments:
“We are excited to bring HBO Max and the stories that stay with viewers to more countries in Europe this January. It’s the perfect time — we have the strongest offering of HBO series, blockbuster films, and the Winter Olympic Games. It has never been easier to watch the most talked-about series, the biggest premieres, live sports, and exceptional stories from around the world.”
In the background, there are reports of a possible sale of Warner Bros. Discovery — companies including Paramount and Netflix have shown interest.
Offer: 4K HDR, Dolby Vision, Dolby Atmos
HBO Max will feature productions from HBO, Warner Bros, DC, and Max Originals, including:
Game of Thrones, House of the Dragon, The Last of Us, Euphoria, Chernobyl, The White Lotus
Films: Dune, Superman, Harry Potter, The Lord of the Rings
A new series A Knight of the Seven Kingdoms is also coming
Selected titles will be available in 4K HDR10 and Dolby Vision with Dolby Atmos sound (in the premium plan). The pricing will be revealed later.
And what is the situation like in Poland?
In Poland, the matter is unusual — ChooseTV has been operating for a long time. Poland was one of the first markets in Europe to transition to the new version of the service.
What does this mean?
ChooseTV is already operational, so announcements about launches in other countries do not apply to us.
Poland has the full ChooseTV library, including Discovery content (which was not available in classic ChooseTV).
As one of the earlier markets, we also have:
content in 4K Dolby Vision / Atmos,
plans with and without ads (local prices have remained unchanged since the rebranding),
access to new content simultaneously with the USA, unless licencing agreements block this.
