Paweł Koper
The German brand Loewe, an icon of luxury AV equipment, has officially announced the expansion of its operations into the United States market. As reported by Vincent Teoh from the HDTVTest channel, American consumers will gain access to unique, hand-assembled OLED televisions that combine technology with an unprecedented design.
German precision and "concrete" innovation
The star of the American debut is the Loewe Stellar series. These are televisions that redefine the concept of aesthetics in the living room. One of the most unusual features of the smaller models from this line is their back casing. It is made of real concrete with a texture resembling solidified lava, which gives the device a raw yet extraordinarily luxurious character. Vincent Teoh emphasises that these televisions are handcrafted in Europe, which is a rarity in today's world dominated by mass production in Asia.
Technology in the service of comfort
Loewe Stellar is not just about appearance, but also advanced mechanical solutions. These models are equipped with:
Motorised bases: They allow the television to be rotated using a remote control, ensuring the perfect viewing angle from any spot in the room
Unique branding: Distinctive details, such as magnetic cable covers and branded logos ("Lover eye" and tags), emphasising the status of a premium product
New player in a tough market
Although the American market is saturated, Loewe aims at the most demanding customer, who is looking for something more than just technical specifications. The combination of high-end LG OLED panels with European craftsmanship and unique materials (such as the aforementioned concrete back) is meant to be the key to success across the ocean.
And what do you think? Would you like to see tests of this brand on our site?
Source: Based on the reports of Vincent Teoh (https://www.youtube.com/@hdtvtest)
