Paweł Koper
A year ago, Apple Immersive Video was merely a showcase of possibilities – available exclusively in a few original productions, on equipment costing more than many a television, console, and laptop combined. Now, everything is beginning to change. During the WWDC 25 conference, concrete declarations were made: Apple is opening its format to external creators. This means one thing: content will finally begin to increase.
Vision Pro is just the beginning
If you haven't yet had the chance to try Apple Vision Pro with such material, it's worth checking out the Apple Store. The scene from the film Wild Life, where we face-to-trunk with African elephants, is one of those moments when technology can truly impress. And I mean really.
Technology from Another Planet
There’s no denying it – Immersive Video is not “another format”. Here, each frame is a massive dose of data: 8160 × 7200 pixels per eye, 90 frames per second, a full 180 degrees, all in 3D. The files weigh tons, and to create them, a special camera Blackmagic URSA Cine Immersive is required. The cost of such a toy? 30 thousand dollars.
There will also be the novelty of supporting dynamic aspect ratio changes – something that has previously been reserved for IMAX showings. Apple will allow films to transition smoothly between formats, for example, from 2.76:1 to 1.78:1, without any black bars appearing. These minor tweaks may seem technical, but they are what make the difference when the goal is complete immersion in the story.
Canal+ enters the game
For now, we know of one partner – Canal+ has announced a documentary about Johann Zarco's victory in the 2025 French GP. But looking at the close relationship between Apple and Disney, one can assume that this is just the beginning. Especially since in the latest version of visionOS 26, Apple announced broader support for spatial content – playback from Safari, AVKit, WebKit, or RealityKit will become a daily occurrence rather than a curiosity for the few.
Is Apple Opening Up to the Future?
Is Apple planning to make its format available on other VR goggles? For now – no. Is this a good thing? For Vision Pro users – absolutely. For the entire industry? At a time when most platforms are struggling to recreate classical cinema in virtual form, Apple is attempting to create a completely new experience. The question is whether there will be creators who will truly take advantage of it.
Source: FlatpanelsHD, Apple WWDC 25
