PHILIPS PUS9010 (IPS) vs SONY Bravia 9 II XR95M2

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

The real showcase for the new backlight architecture and Sony’s processor is HDR reproduction. At the official launch the Sony engineers said (not officially 😉) that the Bravia 9 II’s brightness should be almost identical to their professional director’s monitor BVM-HX3110, priced at astronomical sums. Our lab tests confirmed they weren’t empty promises. In synthetic measurements on the L20 test pattern the TV easily exceeded 4000 nits of peak brightness. More importantly, these impressive results translate directly to real film scenes. In most of the demanding shots we tested the screen consistently held brightness around 2500 to 3000 nits. Whether the light was small and pinpoint or flooded almost the entire screen, the HDR effect was incredibly intense.

Colours

Colour is another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). For testing this type of panel we’ve permanently added a new research section to check how TVs handle colour in real-world conditions. Traditional synthetic-chart tests are no longer enough to determine real gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points. So how do the colours perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 space used for HDR, colour-gamut coverage was almost 98%, while for the extremely wide and demanding BT.2020 space our measurements showed nearly 90%. However, in real-world, varied scenes those values drop by a few percentage points. This is directly due to the nature of zoned RGB backlighting. When differently coloured elements or bright white points appear next to each other, light from adjacent zones begins to mix slightly, producing a whitish backlight. This, of course, affects colour saturation, slightly reducing it. It shows that despite Sony’s brilliant algorithm controlling the RGB diodes, that number of zones is too small to eliminate the effect completely.

Is this a reason to complain? Of course not. The Bravia 9 II’s final colour coverage is the same as that of a very good QLED TV, and it’s important to remember: the vast majority of films and TV shows distributed in HDR use the DCI-P3 gamut. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

Contrary to expectations and high hopes, the Bravia 9 II we tested straight out of the box showed some issues with its factory calibration. Looking at the white balance charts, you can see it isn’t perfect. In SDR content it mainly lacked the red component, so the picture leaned toward cooler, bluish tones. By contrast, white balance in HDR looked much better in that respect. So where do the visible errors in image reproduction come from? They stem from an unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was significantly too high, at times running very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially dark and appeared washed out of colour, with details in dark areas (the shadows) completely lost. The opposite was true in HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too high above the correct value, which resulted in the picture being artificially brightened across most luminance ranges. As with every TV we test, we also subjected this unit to professional calibration. You can see the results and how we managed to correct those factory errors below.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

Fortunately, with professional calibration, most of the factory shortcomings of the Bravia 9 II can be effectively eliminated. We managed to precisely correct primarily the white balance and the gamma and EOTF curves. After those adjustments, in everyday use and during movie sessions the TV looks vastly better. The image gained proper dimensionality, the cool tint to the whites disappeared, and shadow details that had previously been lost due to excessively high gamma finally became clearly visible. Although we ultimately assess colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it weren't for the complete lack of an advanced colour management system in the TV's menu.

While a basic white balance correction can be carried out here without issue, the settings lack options for adjusting specific colours. We tried to tackle this from every angle, both using the traditional method from the remote and with dedicated calibration software for Bravia TVs. Unfortunately, that function has been entirely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes these limitations. It's a real shame, because without it you can't fine-tune colour reproduction to perfection. The inaccurate red, for example, still stands out. Let's hope Sony will fix this shortcoming over time via an update.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

Digital processing and upscaling have long been Sony's forte, and after testing the Bravia 9 II we can confidently say that nothing has changed in this area. Sony remain at the top of the market. Their proprietary XR image processor, which in this model works together with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. Upscaling lower-resolution content is extremely effective and precise.

However, what earns the most praise in the XR processor's performance is its tonal transition smoothing function. The system can reduce posterisation in heavily compressed material to practically zero. Crucially, the algorithm does this in a very intelligent way. It removes only the irritating digital 'steps' in gradients (banding), but does not blur fine texture detail or create an artificial, 'plastic' look lacking film grain. The image remains sharp, natural and cinematic.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

In the specifications for the Sony Bravia 9 II you won't find dizzyingly high screen refresh rates above 120 Hz, which some more demanding PC gamers might see as a drawback. However, in everyday use — whether during film sessions, playing console games or watching sport — it's really hard to criticise the motion smoothness. The VA panel used here does exhibit some slight, natural smearing typical of this panel type, but the excellent Motionflow smoothing algorithms come to the rescue. The system menu includes sliders for blur reduction and smoothing that let you precisely tune the motion characteristics to your own preferences.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

Aside from the fairly serious design oversight of limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous designs. The list of supported technologies here is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a fully compliant implementation of the HGIG standard and Dolby Vision tailored specifically for gamers.