LG QNED80A6A (IPS) vs Hisense E7Q PRO / E79Q PRO

When it comes to image dynamics and brightness, the QNED80A keeps its feet firmly on the ground. It’s not a "light beast" – during our measurements, peak luminance hovered around 350-400 nits. To put it bluntly: these are values that won't fully unleash the potential of HDR formats. So don’t expect the glare of the sun or car headlights in films to blind you. However, this television has a powerful ace up its sleeve that saves the overall image quality – it's the colours. LG engineers have employed an advanced filtration system (technically based on phosphor PFS, marketed as QNED/NanoCell), which does a fantastic job. Thanks to this, despite average brightness, the screen can generate exceptionally saturated and pure colours. Our instruments showed coverage of the wide cinematic DCI-P3 colour gamut at around 93-94%. This is a result that outclasses most standard LCD televisions. In practice, this means that when watching 4K HDR content, the image – although not very bright – is very vivid, lively, and delights the eye with its depth of colours.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Here, regardless of whether you come across the VA or IPS version, the situation looks identical. LG engineers have once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. When switching to a console, the white balance automatically shifts to very cold regions. The image is dominated by blue, making it seem artificially sharpened, and the white is so aggressive that it almost burns out. This creates an effect we associate with garish retail modes – everything is meant to shine and scream "I’m digital." While some may like this, we must say it bluntly: it is not an accurate image. If you care about naturalness, we suggest you immediately check the settings and change the colour temperature to a warmer one.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration, the QNED80A in the IPS version has changed beyond recognition, especially with "ordinary" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, colour errors (DeltaE) have fallen below the threshold of perception (value < 2). The image is now coherent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colours are now in place, the TV struggles with perfect brightness control (EOTF curve). Due to the limitations of edge lighting and the rather poor adjustment options provided by LG in this area, the TV's software at times "does what it wants" just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the image after calibration is a class above what you saw out of the box.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it's different. The QNED80A is great equipment for watching content that isn’t perfect. The processor does a great job of scaling the image, making even older recordings look quite decent on the 4K screen – they are consistent and free of digital noise. Interestingly, there’s a gradation reduction feature available in the settings. It’s particularly effective in combating what is known as banding in low-bitrate materials. Of course, you need to approach it with some caution. Due to the lower processing power of the chip (in comparison to the premium series), turning on this option can sometimes result in unwanted artifacts or blurring. Despite this risk, we encourage experimentation, as in many cases this feature can save a viewing of low quality.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

When it comes to motion reproduction, the QNED80 unfortunately has a bit of a disadvantage. The TV is built on a 60Hz refresh rate panel, which is quite disappointing for the QNED series in 2025. If you're looking for perfect sharpness in dynamic football matches, you might feel a bit let down. The solution in this situation is the TruMotion system. It allows for artificially adding frames, which smooths out the picture in movies and TV shows. In the menu, you'll find a De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In the gaming section, we won't be pulling the wool over your eyes – the QNED80A is not e-sports equipment. The lack of 120Hz signal support is a fact to accept. However, LG's engineers have done everything to squeeze the maximum potential out of this 60Hz panel, providing gamers with a desirable set of features. Above all, the TV supports VRR (in the range of 48-60Hz) and ALLM. This means the image is smooth and doesn't stutter, and the TV automatically switches to low latency mode as soon as you grab the controller. Accessing these options is ridiculously easy thanks to the dedicated system overlay – Game Dashboard. It's also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Even though the screen doesn't support gaming Dolby Vision, HGiG ensures that the TV "understands" how to display games in HDR. This helps avoid the effect of blown-out clouds, which is unfortunately a plague on cheaper LCD TVs.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.