Hisense U7S Pro vs Samsung S85H

Let's start with the fact that the U7S Pro is an impressively bright TV. In calibrated mode our test equipment recorded a staggering 2200 nits of peak brightness. That's an excellent result, especially given that this model is positioned more as a mid-range set.

As we know, peak brightness on test patterns is one thing, and real film scenes are another. Unfortunately, in real-world footage the backlight output drops noticeably. In the most demanding moments the TV can still exceed 1000 nits, which is still a great result and sits well within the HDR mastering standards for most films, but the real challenge comes from aggressively tuned local dimming algorithms. Because of them, small bright details, like stars or the moon in a night sky, are noticeably dimmed. The TV seems determined to preserve deep blacks, which is understandable, but sadly this comes at the expense of dynamic range and the overall HDR punch.

Colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is a genuine QLED rather than a solution based on a PFS filter. As a result, colour saturation has clearly increased, and coverage of the demanding BT.2020 colour space has exceeded 81%.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 lineup. In the same film scenes last year’s model sat closer to about 700 nits, while the S85H can reach roughly 800 nits. That’s not a change that completely transforms the HDR experience, but the extra headroom is noticeable, especially with point highlights, reflections or stronger special effects. Around 800 nits is a very good result for an entry-level OLED and in most films it’s enough for HDR to have the necessary punch. Bright elements can clearly stand out against perfect blacks, and that contrast is still doing most of the work here. However, you need to remember the typical limitation of OLED technology. When a very bright scene covers a large portion of the screen, brightness can drop to almost half. This is the result of panel protections that limit its output with large bright areas.

Colours

The S85H can deliver very pleasant, saturated colours and in most HDR films it looks really good in that regard. We measured around 95% coverage of DCI-P3, so the palette most commonly used in films is reproduced to a very high degree. Skin tones, greens and stronger reds still have appropriate intensity and under normal viewing it’s hard to have major complaints. Only when you look more broadly at BT.2020 do the limitations of the new WOLED SE panel become apparent. Coverage was about 70%, a bit less than WOLEDs of the previous generation and noticeably less than QD-OLED panels. In films this isn’t a big loss, since most productions rarely use such heavily saturated colours. You’re more likely to notice it in games, where developers more often opt for more intense colours.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The displayed colours can be judged in two ways. The most disappointing was the profile intended for SDR viewing, i.e. classic TV, YouTube and other less demanding content. The image there had a distinct yellow cast, which proved to be a direct result of an incorrectly set white balance. As our charts show, this involved a huge deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour palette graphs themselves, where most samples drifted towards yellow. Fortunately, the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is a really solid result.

To evaluate colours we of course used Filmmaker mode, and in SDR our S85H unit was set very well from the factory. The largest deviation appears in the white balance, where as brightness increases it starts to lose a bit of blue. In practice this means whites and greys have a slightly warmer tint than they should. However, it's not a big fault and during normal viewing it generally isn't very noticeable. Gamma also stays close to the reference value, so the picture is neither overly bright nor unnecessarily dim. The S85H's SDR picture therefore looks really good straight out of the box. A few more imperfections appear in HDR. Here the white balance shifts more with rising brightness, with blue starting to dominate and the red component clearly lacking. This also results in larger errors in some colours. These aren't yet colour errors that completely change the character of the picture, but in direct comparison with the reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

Calibration delivers really good results on the S85H. First and foremost, we were able to set the white balance almost perfectly, which removes the slightly too-warm picture tone previously seen in SDR. Colour reproduction also improves significantly, with most errors falling to very low levels, and in everyday viewing it's hard to find any visible inaccuracies. You can also improve HDR quite a bit, although some issues remain that stem from the TV's inherent characteristics. The S85H doesn't always hold the luminance curve perfectly. The darkest parts are slightly boosted, while, as you approach the panel's limits, you can see small deviations in the brightest highlights. Add to that the limited coverage of the wider BT.2020 colour gamut, which of course cannot be overcome by any calibration. Despite that, the end result is very good, and after calibration the S85H can deliver a really well-tuned, natural image.

The digital processing of lower-quality signals is at a very high level here, and that's all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling itself also performs well, meaning the TV's ability to upscale lower-resolution signals to 4K is impressive. We didn't notice any unnatural, overly sharp contours on the screen, and our test image of the model simply looked attractive.

Samsung's S85H uses the same proprietary AI processor, AI NQ4 Gen2, as last year’s S85F, and in terms of digital image processing it performs quite well. Upscaling is one of the model's stronger points. Lower-resolution material is well sharpened, edges look natural and the picture doesn't come across as overly artificial. Just remember a common quirk of Samsung TVs: at very low resolutions you can't completely turn off overscan, so the TV may slightly crop the left edge of the picture. The "noise reduction" function, that is smoothing weaker tonal transitions, also works very well. The processor can effectively remove posterisation and other artefacts visible in lower-quality material. However, be careful with the strength of this function, because Samsung can be fairly aggressive here. When it's activated, along with unwanted artefacts, fine details such as skin or clothing texture also start to disappear.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in gaming mode it can even hit 330 Hz at Full HD. However, it's worth remembering that these top figures don't mean much in everyday use, because most content still runs at a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs respectably for an LCD design.

There isn't much to fault when it comes to smoothness. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They let you manually tune the smoothing, which works well for both films and sport, effectively improving the raw TV signal.

The S85H uses an OLED panel, so it performs brilliantly when it comes to motion blur. Pixels respond almost instantly, so moving objects don't produce the characteristic ghosting seen on some LCD TVs. This is especially noticeable with sport or fast-paced games, where the picture stays very clean even during rapid motion. The panel itself runs at 120 Hz. That's more than enough for movies, TV shows, sport or console gaming. It's a shame Samsung didn't include a higher refresh rate aimed at PC gamers, as more and more TVs now offer 144 or even 165 Hz at 4K. However, that doesn't affect motion handling in films or sport.

There's also the classic motion smoothing feature with two settings: blur reduction and judder reduction. So you can choose whether films should keep their cinematic 24 frames per second, or whether you'd prefer to smooth them a bit. The S85H gives plenty of freedom here, and the interpolation itself works well and, with sensible settings, doesn't generate too many artefacts.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.

Samsung S85H is very well prepared for gaming, essentially regardless of whether you connect a console or a computer. The manufacturer didn’t skimp on connectors and all four HDMI ports support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR and ALLM without worrying which input to plug your console into. With multiple devices that matters a lot, since you don’t have to choose between a console, a PC or a soundbar connected via eARC. The feature set itself is very complete. The S85H supports VRR, FreeSync and automatic switching to Game Mode, and Samsung also offers its expanded Game Bar, which lets you quickly view the key signal parameters and change settings without leaving the game. The only real omission is Dolby Vision, which will matter mainly for Xbox owners. That’s a typical trait of Samsung TVs. Game Motion Plus performs very well and it’s one of the features that has set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as large an increase in input lag as a classic motion interpolator. In practice, for slower-paced games, racing or action titles it can genuinely improve motion perception, especially if you’re sensitive to low frame rates.