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New Vizio televisions are introducing a change that may not sit well with users. To use the smart apps and features, a Walmart account will be required. This is another step towards a model where televisions are no longer just devices, but a platform for collecting data and displaying ads. For many people, this may be a limit they do not want to cross.
Account required, but without real benefits for the user
The new requirement mainly concerns newly purchased models, but there is a good chance it will be extended to other devices. The problem is that a Walmart account does not provide any additional features or conveniences; its main purpose is to collect viewing data and link it to the user's shopping profile. This allows the company to better target ads and offers.
Smart TVs are becoming more like advertising platforms
Vizio has been changing its direction for several years, and revenue from advertising has started to surpass sales of the televisions themselves. This shows that the hardware is often sold at a lower price, but "earns" later through the user. This trend is not limited to one company; most Smart TV manufacturers are heading in a similar direction.
Televisions are ceasing to be neutral devices and are becoming part of the advertising ecosystem. In the case of Vizio, this means less privacy and more dependence on user accounts.
source: flatpanelshd.com, arstechnica.com
