Katarzyna Petru
The topic of the new version of Siri is coming back like a boomerang. Apple has been announcing a major overhaul of its voice assistant for months, intending to make it a genuine response to the generative AI competition. Meanwhile, further reports indicate that the development has encountered technical issues, and features that were previously planned may be released later than expected. News of the delays prompted a noticeable market reaction. Investors began selling off shares, which led to a decline in the company's stock prices. Apple quickly responded with a statement, trying to calm the situation.
Issues with tests and postponed deadlines
According to journalist Mark Gurman from Bloomberg, the new Siri was struggling with command understanding errors and unstable performance during testing. Some features planned for system updates may be gradually introduced in upcoming software versions.
This is not the first time that Apple has postponed its AI development schedule. In the context of rising competition from solutions such as Gemini and ChatGPT, every delay is closely monitored by the market.
Investor Reaction and Quick Assurances
Following media reports, Apple shares fell by about 5%, marking one of the weakest sessions in recent months. In response, Apple informed the media that it still plans to release a new version of Siri in 2026. At the same time, the company did not go into detail regarding the allegations of technical issues, limiting itself to general statements about ongoing work.
The delay itself may not be a disaster. However, the growing impression that Apple is promising more than it can quickly deliver could be problematic. At a time when competitors are aggressively developing generative AI, any delay weakens the company's position in this narrative. The release of the refreshed Siri in 2026 could be crucial for rebuilding trust. The question is whether simply meeting the new deadline will be enough to reverse the current sentiment.
The new Siri was supposed to be a symbol of Apple's entry into the era of generative AI. Instead, it has become a source of further speculation about delays. The drop in stock price shows that the market is not indifferent to this information. Now everything depends on whether Apple will actually deliver the promised update in 2026.
Source: Bloomberg, CNBC
