TCL P755 vs Hisense U7S Pro

The TCL P755 delivers an average HDR experience, with a maximum brightness of just under 300 nits. This limitation affects the intensity of bright areas in HDR content, reducing the contrast impact, as bright elements may appear less pronounced. However, the TV compensates with an impressive 93% coverage of the DCI-P3 colour gamut, which brings vibrant, saturated colours that enhance the quality of HDR content. Despite the brightness cap, the extensive colour range enriches hues, providing a more lifelike and visually engaging viewing experience.

Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.

The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

In Cinema mode, the colour reproduction on the TCL P755, while set to the best factory configuration, falls short of ideal accuracy. The primary issue is the white balance, where the red component is notably elevated and the green is reduced. This imbalance shifts colours towards red, making them appear unnatural, particularly in scenes featuring white or neutral tones. This issue is highlighted in the Colour Checker test, which shows a discernible red bias affecting the realism of the image and diminishing the perception of colour depth.

Examining contrast performance, the gamma graph analysis reveals notable inconsistencies, especially in darker areas, where values dip below the target level of 2.4. Consequently, shadows and darker sections are displayed brighter than intended, impacting overall contrast. Furthermore, the EOTF (Electro-Optical Transfer Function) curve, essential for accurate brightness representation, veers slightly above the reference curve. The data shows a boost in brightness up to around 50% before a gradual levelling off. This creates excessive mid-tone brightness, which can lead to loss of detail and some distortion in brighter scenes, ultimately affecting the clarity and immersion of the viewing experience.

We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.

Post-calibration, the TCL P755 delivers a markedly improved colour performance for SDR content. The colour curves now align closely with ideal values, with a more consistent gamma stability across the range. While a slight drop at the beginning of the gamma curve persists, the accuracy in colour reproduction is significantly enhanced. The Colour Checker test reveals most colour samples are now under an error threshold of 2, showcasing much-improved colour fidelity with only minimal deviations, resulting in colours that feel notably more authentic to life.

HDR content benefits from these calibration adjustments as well. White balance corrections lend a more natural tone, with colours appearing more balanced overall. The EOTF curve, while nearer to the ideal reference line, still features a mild brightness elevation at the start, which can cause minor distortions in exceptionally bright scenes. However, overall tonal quality and detail resolution have both improved. Tone mapping also performs more effectively, enhancing detail in bright regions while maintaining better image accuracy.

In summary, while calibration does not bring flawless performance, it makes a substantial difference in the P755’s visual quality. Following these adjustments, the television provides a more accurate, realistic viewing experience in both SDR and HDR content, smoothing out many of the previous colour inconsistencies for a more visually engaging result.

However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.

The "Gradual Smoothing" function on the TCL P755 performs effectively, reducing visible boundaries between shades of the same colour and creating smoother tonal transitions. Unfortunately, this feature is unavailable in HDR mode, which can impact the quality of tonal gradations in high dynamic range content.

In terms of image scaling, the television shows some limitations. There are visible edge cut-offs, especially noticeable around figures and tree branches, which result in some detail blurring and a reduction in overall image sharpness. This is particularly noticeable when viewing lower-resolution content. Additionally, SD-quality images display a slight crop at the top and bottom, which may further impact viewing for standard-definition content.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.

The TCL P755 delivers satisfactory, though not flawless, motion smoothness. It includes a "Flicker Reduction" feature for films, allowing users to fine-tune motion smoothness on a scale from 1 to 10. This setting offers flexibility in tailoring the image to cinematic or more theatrical preferences, adjusting for a slower or faster appearance according to personal viewing taste.

The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.

There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.

The TCL P755 comes equipped with gamer-oriented features like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gaming, and a Game Bar. ALLM automatically activates low latency mode to enhance response times and reduce input lag, while VRR syncs the screen refresh rate with the console's frame output, minimising screen tearing for a smoother gaming experience. Dolby Vision for gamers brings improved colour and contrast for compatible games, and the Game Bar allows easy access to essential settings like response time.

However, the 60 Hz panel limits the display to this refresh rate across resolutions, which may impact the fluidity in high-motion games. The absence of G-Sync also affects PC gamers, as gameplay on computers lacks this technology's extra smoothing. Notably, HGiG mode, meant to optimise HDR game visuals, is not fully functional on this model, which slightly detracts from the HDR gaming experience.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.