TCL C7K / QM7K 55"-85" vs PHILIPS PUS9010 (IPS)

In terms of brightness, the models from 55 to 85 inches in the C7K series are truly impressive. In the best testing conditions, the 65-inch screen achieved over 1200 nits, which practically means that the brightest scenes can dazzle with almost cinematic brilliance. These are not just dry numbers from measurements – during screenings, white skies, explosions, or light reflections on water looked incredibly striking, often giving the impression that the television exceeds its price class. This is particularly effective in scenes with a large area of illumination, where the screen is filled with intense brightness – such as in sun-drenched shots or during dynamic action sequences. Viewers looking for strong HDR will definitely be satisfied.

However, scenes requiring precise control of backlighting – with small points of light on a dark background – are more challenging. Here the C7K, despite having over a thousand zones, can still dim brightness to maintain deep blacks. The effect is that in films like Sicario 2 or Life of Pi, some details, such as a distant lantern or single reflections, can be less defined or blend in with the surroundings. This is a compromise inherent to MiniLED technology – it provides excellent image depth and blacks at a level that ordinary LCDs do not offer, but this comes at the cost of limited visibility of the smallest lights.

In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.

The novelty in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competitive brands. This is great news because this mode is considered the most faithful to the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately – as is often the case – the mere presence of this mode does not guarantee perfection. The Filmmaker mode in the TCL C7K is not free from flaws. One could point out the incorrect white balance, particularly the slight dominance of blue, which led to cool, somewhat grayish skin tones. But that was not the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible in the gamma and EOTF charts. The image was simply too bright, at times almost blown out, which affected not only the depth of scenes but also the overall viewing experience. Some details were simply lost, and the whole image looked as if someone had slightly overdone the brightness slider. As always – we decided to see what could be squeezed out of this after calibration. And that’s when things started to get really interesting…

We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to tune the white balance, color gamut, and brightness characteristics so precisely that color errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is almost a perfect result, which means that the image is very close to what the creators intended. Unfortunately, it looked worse with 4K HDR content. Although we were able to slightly calm the white balance and correct its previous errors, it is still evident that the television has some "MiniLED traits," especially in brightness management. When we checked how the C7K handles the EOTF curve on actual film scenes, and not just on synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This affects the overall experience – black loses some depth, and the image becomes less contrastive than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good color tuning, natural skin tones, and pleasant brightness make movie sessions and everyday content viewing more than satisfactory.

After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.

TCL C7K features a function that, according to the manufacturer, is supposed to smooth out unwanted color transitions – something like a rescue for less successful tonal changes. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. Worse still – the function can cut out elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to just turn this option off.

When it comes to scaling lower-resolution content, it's already better. SD and HD materials look quite decent, although sometimes we felt that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, with very low sources (e.g., 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.

The TCL C7K handles motion fluency really well. The panel used in it offers a refresh rate of 144 Hz, which in itself suggests that this TV is something more than just an ordinary "60 Hz" panel. Moreover, if we connect the C7K to a computer and set the resolution to Full HD. But we'll write more about that in the paragraph about gamers and PC collaboration. Back to everyday use – both sports and movies look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – blur reduction and flicker reduction – which allow you to tailor the smoothness effect to your own preferences. At lower settings, we get a more cinematic effect, with a slight stutter in motion. At higher settings – the image becomes more theatrical, smooth to the point of exaggeration. Everyone can set it up according to their liking.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.

TCL C7K is a television that on paper looks like the dream equipment for gamers – and most importantly, it holds up well in practice. First, the good news: we have two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, taking full advantage of their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in dynamic games. Additionally, it comes with a full suite of gaming features: VRR (variable refresh rate), ALLM (automatic low latency mode), and support for Dolby Vision in games. There's also an HGiG mode that allows for HDR effects consistent with the creators' intentions. GameBar, which is an informative bar for the gamer. It operates quickly, looks clear (like the Nintendo console👌), and shows what’s most important: the current frame count, VRR status, and even HDR parameters.

The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.