TCL C75B vs Hisense U7Q

During our luminance test, the TCL C75B "spat out" about 380 nits of brightness. We recorded similar results while watching most of the films we tested. These can be considered average – the television does not perform badly in this segment, but around 400 nits is definitely too low to fully experience the magic of HDR effects. Of course, such results are better than those of budget models, which can achieve nearly half as low brightness values. However, for HDR enthusiasts seeking stronger light effects and greater realism, the C75B may prove insufficient. On the plus side, it's worth mentioning the 95% coverage of the DCI-P3 color palette. This is a very good result that easily suffices to enjoy a wide range of colors in content available on popular streaming platforms. Vivid and rich colors are definitely a strong point of this model.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

TCL C75B offers many picture modes, but in our opinion, the best choice is the "Film" mode. Although its settings are quite good, the television struggles with certain color reproduction issues. In tests, we noticed that the image had a noticeably pinkish tint compared to what could be considered correct. This effect was particularly noticeable in skin tones, which appeared unnaturally warm. The main culprit of this phenomenon turned out to be the white balance, characterized by an excessive amount of blue and red in both HD and 4K HDR materials.

Another issue was the way brightness was reproduced. The gamma, which is responsible for the visibility of details in darker materials, was definitely boosted, causing details in the darkest parts of the screen to be invisible, lost in total blackness (e.g., the bottom part of the screen in the comparative photo - the area around the actress's ear). Similarly, the situation was reflected in the EOTF curve, which was below the correct value, suggesting that a similar problem may be encountered in 4K HDR content.

Thanks to our experience and the appropriate tools, we decided to take matters into our own hands and see how much could be extracted from this model after professional calibration. Details are described in the next section.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibrating the TCL C75B, it has clearly improved in terms of color reproduction. Although the TV does not offer many options for adjusting the white balance, we were able to refine its settings significantly. As a result, the image has stopped being overly pink, and the colors now look much more natural and harmonious.

The gamma jump, which was previously a problem, has not disappeared completely, but we managed to significantly reduce it. This has made the details in dark scenes more visible – both in HD and 4K HDR material.

Unfortunately, the lack of local dimming is still noticeable. The "glowing black" effect remains, but that's a limitation of the display itself. Despite this, the colors after calibration look vastly better, and the image is much more enjoyable to watch.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The TCL C75B has a tonal transition smoothing feature, but unfortunately, we can't praise it. Regardless of the selected level – low or high – tonal transitions in older materials remained visible, as if the feature didn't work at all. It's hard to say something positive about it because, in practice, it seems completely useless.

The image scaling is better. The TV performs quite decently, although on thinner elements, like branches in the background, you can notice slight halos. However, this is not something that significantly interferes with daily viewing.

Unfortunately, a bigger problem turned out to be overscan, which is the trimming of the image edges. In our tests, it happened that news tickers or other elements close to the edge of the screen were cut off. This is definitely something worth paying attention to, especially if we use the TV for watching news programs or content with text on the screen.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

TCL C75B definitely has something to offer gamers. The TV is equipped with a panel that can display images with a refresh rate of 144 Hz in 4K, and even 240 Hz in Full HD. These are really great results, especially for a model from the budget range.

Additionally, there are features for improving smoothness and reducing motion blur in films. The "Motion" option allows for precise adjustment of the effect on a 10-step scale, providing a lot of customization options – everyone can set the smoothness to their liking.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The TCL C75B is undoubtedly a television designed for gamers. It offers almost everything that the most demanding console users need. With the implementation of full-bandwidth HDMI 2.1, the television supports features such as ALLM (automatic low latency mode) and VRR (variable refresh rate) – operating across the full capabilities of the TV, up to 240 Hz in Full HD resolution.

Additionally, the television supports advanced HDR technologies, including Dolby Vision and HGiG, which allows for even better detail representation in HDR-optimized games. The C75B is also equipped with a very convenient interface for gamers in the form of a Game Bar, where you can check all key parameters, such as refresh rate, input lag, or picture settings – all within one click's reach.

In a nutshell: the C75B is an excellent choice for gamers, offering a wide range of features that allow for fully enjoying the capabilities of modern consoles and games.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.