TCL C655 / C69B 98' vs Hisense U7Q

The quality of the HDR effect on TCL C655 / C69B looks quite promising. The average value in test patterns is about 450 nits, which already allows you to feel the brilliance of light effects and better image dynamics. However, as previously mentioned, this effect can be somewhat muted by slight differences in bright and dark colors, resulting from the lack of local dimming technology. However, the coverage of the DCI-P3 color palette at 94% deserves high praise, and this is possible due to the use of a quantum dot (QLED) matrix. As a result, colors are vibrant and well-reproduced when watching HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The TCL C655 / C69B TV offers a movie mode that has been tested for color reproduction quality. Although this mode is called movie mode, it unfortunately has quite a few flaws that a director would certainly not want to see when recording their work. Starting with image analysis, it's worth looking at the white balance – both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red color dominates, which makes the colors too warm, and the overall image takes on a pink or yellow tint. The Colour Checker test confirms these errors – the color samples shift to the wrong shades, affecting overall color fidelity. A lesser issue is the brightness characteristics. However, it is also not without flaws. The gamma chart shows a strong spike at the beginning, which can make the image excessively bright, and the EOTF curve responsible for brightness in 4K HDR content also has significant fluctuations – it is evident that the TV tries to maintain appropriate brightness, but it does not always succeed effectively.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibrating the movie mode of the television TCL C655 / C69B , the white balance has been adjusted, and the colors appear as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really good, which means the television shouldn’t have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still noticeable, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to "shine" brighter in a given part of the screen. Despite this design limitation that cannot be bypassed, we recommend adjustments in the settings because the overall color presentation is really very good.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The TCL C655 / C69B TV handles tonal transitions well in lower-quality content. The "Gradual Smoothing" feature at its lowest setting effectively eliminates visible banding, but it also results in a loss of detail, such as in the texture of objects. A plus is that it does not interfere with film grain, allowing the image to maintain a natural look.

In terms of digital processing, the TV adds a considerable amount of artificial sharpness, which may appeal to those who prefer a vivid image. For those who prefer a more subtle representation of details, this could be a drawback. Another downside is the rather aggressive overscan – the image is cropped, which leads to the loss of parts at the edges and limits the field of view.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Unlike the smaller versions, the 98” model stands out with significantly better motion fluidity. Instead of the standard 60 Hz, this colossal screen is equipped with a full-fledged 144 Hz matrix, which opens up completely new possibilities – both for gamers and movie enthusiasts. With full motion smoothing, the TV provides incredible image fluidity, eliminating motion blur and improving the viewing comfort of dynamic scenes. It is worth emphasizing that this technology operates across the full refresh rate range, meaning there is no need to compromise between fluidity and quality. Additionally, the "Flicker Reduction" feature allows you to adjust the fluidity to your own preferences – you can opt for a more cinematic effect with visible frame drops or a maximally smooth image.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The 98-inch TCL C655 / C69B is excellently equipped for gamers. Full-fledged HDMI 2.1 ports and a 144 Hz panel allow you to enjoy games in 4K resolution at 120 Hz, providing smoothness and responsiveness that will impress even the most demanding.

The TV supports Variable Refresh Rate (VRR), which eliminates screen tearing, and the Automatic Low Latency Mode (ALLM) ensures that games start instantly, without the need to manually switch settings. There’s also support for Dolby Vision and HGiG, making the image quality in games even better - details are sharp, colors natural, and contrast perfectly balanced.

Additionally, the TV offers a dedicated gaming panel that allows for quick adjustment of image settings without having to leave the game. It’s a device that meets practically all the requirements of the modern gamer.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.