TCL C655 / C69B (55"-85") vs Hisense U7S / U77SE

Overall, the quality of HDR performance in TCL C655 / C69B looks quite promising. The average value in test patterns is around 450 nits, which already allows one to feel the effects of lighting and better image dynamics. However, as mentioned earlier, this effect may be partially suppressed by slight differences in bright and dark colors, resulting from the lack of local dimming technology. However, the DCI-P3 color gamut coverage of 94% deserves high praise, and this is made possible by the use of a quantum dot (QLED) panel. As a result, colors are vibrant and well-reproduced when watching HDR content.

The Hisense U7S has considerable HDR potential, but it can't use it in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That's still enough for the sun or bright highlights to have a noticeable glow and to show an advantage over SDR material. When the TV needs to illuminate a larger portion of the image, it does quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to strongly light such a zone, it would also brighten the surrounding area along with the light. Hisense tries to avoid that and dims the entire zone. Black levels therefore look better, but a small bright object that should draw the eye also loses intensity. That's why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small lights are noticeably muted. The U7S therefore prioritizes maintaining deep blacks, even at the expense of bright details. With this number of zones that's an understandable compromise, but it's worth remembering — the 1,100-nit peak tells us about the backlight's capability, not how brightly the TV will render every element of a film.

Colors

Hisense calls the U7S ULED, but that's a marketing name; the wider color gamut here comes from a PFS phosphor backlight. In our measurements the TV covered about 91% of DCI-P3 and 71% of BT.2020. Those are good results, although it falls short of the best screens on the market. The biggest shortfall is in green — the TV doesn't even reach the DCI-P3 target there, so the most saturated shades will be less intense than they should be. Most colors in HDR films and series, however, still look suitably rich. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The TCL C655 / C69B television offers a movie mode that has been tested for color reproduction quality. Although this mode is called movie mode, unfortunately, it has quite a few errors that a director would certainly not want to see while recording their work. Starting with image analysis, it's worth looking at the white balance - both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red color dominates, making the colors too warm, and overall it has a pink or yellow tint. This can be seen in the picture below from the movie "Star Wars." The Colour Checker test confirms these errors - the color samples stray into inappropriate shades, affecting the overall color fidelity. A minor issue is the brightness characteristic. However, it is also not free of flaws. The gamma chart shows a strong spike at the beginning, causing the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR material shows significant fluctuations as well – it is visible how the television tries to maintain proper brightness, but it does not always succeed effectively.

The out-of-the-box colors on the Hisense U7S are decent, but there are a few things to improve. In SDR there's a red bias in the white balance, which makes the image too warm and in places slightly pink. You can notice this on faces and on bright, neutral surfaces. Gamma also runs below the reference, so the TV brightens the image, especially in darker areas. That makes shadow details easier to see, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral; midtones lack blue, and the brightest areas lack red. A bigger problem is how brightness is reproduced. The EOTF curve shows that a large portion of midtones is being brightened, so the image looks brighter than the source material intends. Color Checker measurements also perform worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colors can therefore look attractive, but they are not always faithful to what we should be seeing. There's room for improvement, and we'll check how much can be corrected with calibration.

After calibrating the movie mode of the TCL C655 / C69B television, the white balance has been equalized, and the colors look as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really accurate, which means the television should not have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to “shine” more brightly in a given part of the screen. Despite this structural limitation that cannot be overcome, we recommend adjustments in the settings, as the overall color representation looks really very good.

Calibration of the Hisense U7S helped most with SDR content. We managed to even out the white balance, so the previous warm cast is gone and whites and grays look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the image unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors fall below 2. That yields a really well-calibrated picture for regular TV and SDR movies. It didn't go as smoothly in HDR. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the content's brightness a bit on its own. It brightens parts of the image and can dim the brightest elements depending on the scene and the local dimming behavior. Calibration couldn't eliminate this. It shows up in the Color Checker results as well, where many errors remain around 3–4 and individual ones exceed 7. So in SDR the result is very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The TCL C655 / C69B television handles tonal transitions in low-quality materials pretty well. The "Gradual Smoothing" feature at a low setting effectively smooths tonal transitions, but at the same time, it blurs important details, such as the texture of objects. On the positive side, it does not negatively affect film grain, allowing for a natural look of the image. As for digital processing, the television adds artificial sharpness, which may appeal to some users who prefer a sharpened image. However, for those who prefer a softer look, this may be a disadvantage. A downside is also that the image has been quite heavily cropped by so-called overscan, which reduces the field of view and cuts off the edges of the image.

The handling of lower-quality material on the Hisense U7S is fairly mediocre. The Pentonic 700 chipset used here doesn't cope well with the effects of heavy compression. The menu includes a "Smooth & Gradient" picture option, but its performance leaves much to be desired. At the low setting it's hard to notice any improvement in tonal transitions, although at least the image isn't degraded. The medium and high settings still don't remove visible banding between shades and begin to smear details; in our test clips even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you use this feature, we'd stick with the low setting. Its current behavior needs refinement, but that's mainly down to the processor used. Upscaling to 4K performs much better. Lower-resolution footage gains clarity, edges are well reconstructed, and fine elements look crisp. That doesn't mean it can recover details that weren't in the recording, but the TV makes good use of what it gets from the source. Another plus is that it doesn't crop the image edges, even with an SD signal.

The C655 / C69B TV is equipped with a 4K@60 Hz panel, which means it performs best when watching movies and less dynamic content. It also has a "Flicker Reduction" feature that allows for adjusting the fluidity of the image – users can choose whether they prefer smoother motion or a more cinematic, frame-by-frame effect. The TV can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will definitely please gamers by offering a smoother image at the cost of resolution. It is worth noting that this feature is available in sizes from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

Motion handling on the Hisense U7S is pretty good thanks to the 144 Hz refresh rate. For movies we also have a motion smoothing feature that lets you adjust judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if abrupt camera shifts bother you. In sports and games the high refresh rate is also useful, but unfortunately it doesn't solve this panel's biggest problem.

The culprit is pixel response time. Fast-moving objects leave long, noticeable trails, as our UFO test shows. It's worst on dark backgrounds, where the trail behind the object is especially pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

The television TCL C655 / C69B offers an almost perfect set of features for gamers, supporting all the most important technologies. It has an ALLM feature that automatically switches the television to low latency mode, significantly improving responsiveness and minimizing signal delays, which is particularly important during dynamic gameplay. The VRR feature allows for synchronizing the screen refresh rate with the number of frames generated by the console, eliminating the tearing effect and ensuring smoother gameplay.

The television also supports Dolby Vision in game mode, providing better color reproduction and contrast in games that support this format, and the Game Bar enables quick access to gameplay-related settings such as response time, delay level, and other parameters. Unfortunately, C655 / C69B does not support 4K resolution at 120 Hz (with the exception of the 98" variant), which may be disappointing for more demanding gamers who expect the highest fluidity in high-resolution games. However, if we are willing to forgo 4K, the television offers support for Full HD and 2K at 120 Hz, providing a smoother image and being a great alternative for those who prefer a higher refresh rate at the expense of resolution.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.