TCL C655 / C69B (55"-85") vs Hisense U7Q

Overall, the quality of HDR performance in TCL C655 / C69B looks quite promising. The average value in test patterns is around 450 nits, which already allows one to feel the effects of lighting and better image dynamics. However, as mentioned earlier, this effect may be partially suppressed by slight differences in bright and dark colors, resulting from the lack of local dimming technology. However, the DCI-P3 color gamut coverage of 94% deserves high praise, and this is made possible by the use of a quantum dot (QLED) panel. As a result, colors are vibrant and well-reproduced when watching HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The TCL C655 / C69B television offers a movie mode that has been tested for color reproduction quality. Although this mode is called movie mode, unfortunately, it has quite a few errors that a director would certainly not want to see while recording their work. Starting with image analysis, it's worth looking at the white balance - both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red color dominates, making the colors too warm, and overall it has a pink or yellow tint. This can be seen in the picture below from the movie "Star Wars." The Colour Checker test confirms these errors - the color samples stray into inappropriate shades, affecting the overall color fidelity. A minor issue is the brightness characteristic. However, it is also not free of flaws. The gamma chart shows a strong spike at the beginning, causing the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR material shows significant fluctuations as well – it is visible how the television tries to maintain proper brightness, but it does not always succeed effectively.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibrating the movie mode of the TCL C655 / C69B television, the white balance has been equalized, and the colors look as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really accurate, which means the television should not have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to “shine” more brightly in a given part of the screen. Despite this structural limitation that cannot be overcome, we recommend adjustments in the settings, as the overall color representation looks really very good.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The TCL C655 / C69B television handles tonal transitions in low-quality materials pretty well. The "Gradual Smoothing" feature at a low setting effectively smooths tonal transitions, but at the same time, it blurs important details, such as the texture of objects. On the positive side, it does not negatively affect film grain, allowing for a natural look of the image. As for digital processing, the television adds artificial sharpness, which may appeal to some users who prefer a sharpened image. However, for those who prefer a softer look, this may be a disadvantage. A downside is also that the image has been quite heavily cropped by so-called overscan, which reduces the field of view and cuts off the edges of the image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The C655 / C69B TV is equipped with a 4K@60 Hz panel, which means it performs best when watching movies and less dynamic content. It also has a "Flicker Reduction" feature that allows for adjusting the fluidity of the image – users can choose whether they prefer smoother motion or a more cinematic, frame-by-frame effect. The TV can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will definitely please gamers by offering a smoother image at the cost of resolution. It is worth noting that this feature is available in sizes from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The television TCL C655 / C69B offers an almost perfect set of features for gamers, supporting all the most important technologies. It has an ALLM feature that automatically switches the television to low latency mode, significantly improving responsiveness and minimizing signal delays, which is particularly important during dynamic gameplay. The VRR feature allows for synchronizing the screen refresh rate with the number of frames generated by the console, eliminating the tearing effect and ensuring smoother gameplay.

The television also supports Dolby Vision in game mode, providing better color reproduction and contrast in games that support this format, and the Game Bar enables quick access to gameplay-related settings such as response time, delay level, and other parameters. Unfortunately, C655 / C69B does not support 4K resolution at 120 Hz (with the exception of the 98" variant), which may be disappointing for more demanding gamers who expect the highest fluidity in high-resolution games. However, if we are willing to forgo 4K, the television offers support for Full HD and 2K at 120 Hz, providing a smoother image and being a great alternative for those who prefer a higher refresh rate at the expense of resolution.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.